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Social media market intelligence : Wertschöpfungspotenziale durch market intelligence im Web 2.0 am Beispiel touristischer Destinationen
Drews, Wolfgang - 2014 - 1. Aufl.
Persistent link: https://www.econbiz.de/10010419643
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The influence of corporate social media on firm level strategic decision making : a preliminary exploration
Venkataraman, Sankaran; Das, Ranjan - In: International journal of e-business research : an … 9 (2013) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10009763205
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Social media as the missing link : connecting communities of practice to business strategy
Annabi, Hala; McGann, Sean T. - In: Journal of organizational computing and electronic commerce 23 (2013) 1/2, pp. 56-83
Persistent link: https://www.econbiz.de/10009737618
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Why do user communities matter for strategy?
Shah, Sonali K.; Nagle, Frank - In: Strategic management review : SMR 1 (2020) 2, pp. 305-353
Persistent link: https://www.econbiz.de/10013457642
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Modelling competitive advantage using the concepts of big data and social media to develop a sustainability strategy
Horng, Jeou-Shyan; Liu, Chih-Hsing; Chou, Sheng-Fang; … - In: Tourism review 78 (2023) 3, pp. 712-725
Persistent link: https://www.econbiz.de/10014301839
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Strategien zur Bewahrung von Wissen : Zur Sicherung nachhaltiger Wettbewerbsvorteile
Trojan, Jörg - 2006
Persistent link: https://www.econbiz.de/10004920224
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Herausforderungen in der Wirtschaftsinformatik : Festschrift für Hermann Krallmann
Karagiannis, Dimitris - 2006
Persistent link: https://www.econbiz.de/10004882644
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Online Reputation Mechanisms : Online Reputation und deren Management am Beispiel der Hotelindustrie
Rauh, Iris C. - 2010
Persistent link: https://www.econbiz.de/10008901712
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Analyzing the strategic role of social networking in firm growth and productivity
Benson, Vladlena (ed.); Tuninga, Ronald (ed.);  … - 2017
"This book examines the role of social media technology in organizational settings to promote business development and growth, highlighting a range of relevant discussions from the public and private sectors"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011525552