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Political market orientation and strategic party postures in Danish political parties
Ormrod, Robert P.; Henneberg, Stephan - In: European journal of marketing : EJM 45 (2011) 6, pp. 852-881
Persistent link: https://www.econbiz.de/10009231681
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Political market orientation : an introduction
Ormrod, Robert P. - 2011
Persistent link: https://www.econbiz.de/10009228951
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Product-, sales- and market-oriented parties : literature review and implications for academics, practitioners and educators
Ormrod, Robert P. - 2011
Persistent link: https://www.econbiz.de/10009267708
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Configuration theory assessment of business relationship strategies : conceptual model and hypothesis development
Zaefarian, Ghasem; Naudé, Peter; Henneberg, Stephan - In: Journal of customer behaviour 9 (2010) 3, pp. 299-316
Persistent link: https://www.econbiz.de/10008697903
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Managing the customer horizon - final customers and the network perspective
Henneberg, Stephan; Mouzas, Stefanos - In: Thexis : Fachzeitschrift für Marketing ; … 24 (2007) 3, pp. 7-10
Persistent link: https://www.econbiz.de/10003505920
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Changing network pictures: evidence from mergers and acquisitions
Öberg, Christina; Henneberg, Stephan; Mouzas, Stefanos - In: Industrial marketing management : the international … 36 (2007) 7, pp. 926-940
Persistent link: https://www.econbiz.de/10003532856
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Value dimensions and relationship postures in dyadic "Key Relationship Programmes"
Henneberg, Stephan; Pardo, Catherine; Mouzas, Stefanos; … - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 535-550
Persistent link: https://www.econbiz.de/10003874162
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Value dimensions and relationship postures in dyadic "key relationship programmes"
Henneberg, Stephan; Pardo, Catherine; Mouzas, Stefanos; … - In: Handbook of strategic account management : a …, (pp. 191-204). 2014
Persistent link: https://www.econbiz.de/10010341361
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Strategic decision making in business relationships : a dyadic agent-based simulation approach
Forkmann, Sebastian; Wang, Di; Henneberg, Stephan; … - In: Industrial marketing management : the international … 41 (2012) 5, pp. 816-830
Persistent link: https://www.econbiz.de/10009656244
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Varying routes to the top: identifying different strategies in the MBA marketplace
Naudé, Peter; Henneberg, Stephan; Jiang, Z. - In: Journal of the Operational Research Society : OR 61 (2010) 8, pp. 1193-1206
Persistent link: https://www.econbiz.de/10010216359