Čačija, Ljiljana Najev - In: Management : journal of contemporary management issues 18 (2013) 1, pp. 59-78
‘traditional’ nonprofit strategic marketing, on the fundraising success. A review of the existing theoretical and empirical studies … in the field of fundraising is provided. Open questions in fundraising are addressed, with the special attention devoted … to the identification of marketing activities that could ensure higher fundraising, as well as the overall performance of …
