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Organizational usage of social media for corporate reputation management
Becker, Kip; Lee, Jung Wan - In: Journal of Asian finance, economics and business : JAFEB 6 (2019) 1, pp. 231-240
Persistent link: https://www.econbiz.de/10012035634
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The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.; Wang, Wei-Yue - In: The journal of brand management : an international journal 23 (2016) 1, pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
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Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea; Foroudi, Mohammad Mahdi; Palazzo, Maria; … - In: International journal of contemporary hospitality management 34 (2022) 1, pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
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Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea - In: International journal of hospitality management 88 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
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Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.; Bang, Nguyen; Sharifah Faridah Syed Alwi; … - In: International studies of management and organization 47 (2017) 2, pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
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Corporate brand positioning in complex industrial firms : introducing a dynamic, process approach to positioning
Koch, Christian H.; Gyrd-Jones, Richard I. - In: Industrial marketing management : the international … 81 (2019), pp. 40-53
Persistent link: https://www.econbiz.de/10012107678
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How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol; Mingione, Michela; Ind, Nicholas; … - In: Industrial marketing management : the international … 109 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
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To be or not to be corporate heritage oriented? : a study of managers' corporate heritage mindsets
Rindell, Anne; Strandvik, Tore - In: European management journal 41 (2023) 2, pp. 282-291
Persistent link: https://www.econbiz.de/10014289449
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Ist die Führungskraft ein hidden issue? : über die Frage, ob Mister Spock nicht der beste aller Issues Manager ist
Kinter, Achim - In: Strategisches Issues Management : vom erfolgreichen …, (pp. 96-105). 2009
Persistent link: https://www.econbiz.de/10003911249
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Corporate Brand Management : Marken als Anker strategischer Führung von Unternehmen
Esch, Franz-Rudolf (ed.); Tomczak, Torsten (ed.);  … - 2019 - 4., überarbeitete und erweiterte Auflage
Zugang zum Corporate Brand Management -- Aufbau und Steuerung einer Corporate Brand -- Die Beziehung von CB, Produkt- und Familienmarken gestalten -- Die CB und und die Anspruchsgruppe Mitarbeiter -- Die CB und die Anspruchsgruppe Öffentlichkeit -- Die CB und die Anspruchsgruppe Anteilseigener...
Persistent link: https://www.econbiz.de/10012402446