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~subject:"Strategisches Management"
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Strategisches Management
Marketingmanagement
17,103
Marketing management
16,514
Perception
5,884
Produktgestaltung
5,669
Wahrnehmung
5,355
Consumer behaviour
5,076
Konsumentenverhalten
4,994
Product design
4,736
Theorie
3,841
Theory
3,814
Marketing
3,716
Deutschland
2,436
Germany
2,288
Relationship marketing
2,192
Beziehungsmarketing
2,181
USA
1,925
United States
1,870
Brand management
1,852
Markenführung
1,841
Innovation
1,819
Online-Marketing
1,332
Produktentwicklung
1,301
Internet marketing
1,290
New product development
1,231
Innovationsmanagement
1,146
Innovation management
1,120
Unternehmenserfolg
1,120
Firm performance
1,116
Markenimage
1,065
Brand image
1,064
Strategic management
994
Social Web
887
Marktforschung
886
Social web
886
SME
874
Werbung
874
KMU
871
Internationales Marketing
807
Advertising
806
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96
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628
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617
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104
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68
Collection of articles of several authors
61
Sammelwerk
61
Bibliografie enthalten
51
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51
Graue Literatur
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Non-commercial literature
46
Case study
42
Fallstudie
42
Aufsatzsammlung
41
Arbeitspapier
25
Working Paper
25
Guidebook
17
Ratgeber
17
Konferenzschrift
12
Conference proceedings
8
Reprint
8
Fallstudiensammlung
7
Glossar enthalten
7
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7
Handbook
7
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7
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5
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5
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4
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4
Festschrift
3
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2
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2
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Aaker, David A.
12
Piercy, Nigel
12
Bruhn, Manfred
10
Cravens, David W.
9
Kotler, Philip
9
Pfeffermann, Nicole
9
Baker, Michael John
8
Day, George S.
7
Lambin, Jean-Jacques
7
Tomczak, Torsten
7
Kuß, Alfred
6
Homburg, Christian
5
Krohmer, Harley
5
Lane, Nikala
5
Narang, Shanker
5
Percy, Larry
5
Ryan, Damian
5
Walters, David
5
Zupancic, Dirk
5
Andreasen, Alan R.
4
Didonet, Simone Regina
4
Emrich, Christin
4
Ford, John B.
4
Hsu, Yen
4
Hunt, Shelby D.
4
Hülsmann, Michael
4
Ibrahim, Essam
4
Johnson, Jean L.
4
Keller, Kevin Lane
4
Kerin, Roger A.
4
Meissner, Hans Günther
4
Morgan, Neil A.
4
Peterson, Robert A.
4
Proctor, Tony
4
Sabel, Hermann
4
Schaper, Thorsten
4
Schröder, Hendrik
4
Weiser, Christoph
4
West, Douglas C.
4
Wiedmann, Klaus-Peter
4
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Information Resources Management Association
3
Springer Fachmedien Wiesbaden
3
DePaul University / College of Commerce
2
Duncker & Humblot
2
Erich-Schmidt-Verlag
2
IGI Global
2
IMP Group
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Macquarie University / Department of Economics
2
AMACOM
1
American Marketing Association
1
Berliner Wissenschafts-Verlag
1
Chartered Institute of Marketing
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Deutsche Landwirtschafts-Gesellschaft
1
Deutscher Manager-Verband
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Frog Design
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Harvard Graduate School of Business Administration / Division of Research
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
International Scientific Conference Creative Strategy / Strategy of Creativity: Trends in Creative Marketing Communication <2019, Prag>
1
John Wiley and Sons <Hoboken, NJ>
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Lebensmitteltage <1, 2006, Frankfurt, Main; Soden, Taunus>
1
Mannheimer Marketing-Seminar <8, 1987>
1
NetLibrary, Inc
1
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
1
RWTH Aachen
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Severo-Kavkazskij Federalʹnyj Universitet
1
Springer-Verlag GmbH
1
UVK Verlagsgesellschaft mbH
1
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
1
Universität Augsburg / Lehr- und Forschungsteam Marketing
1
Verband Deutscher Maschinen- und Anlagenbau
1
Verband Deutscher Maschinen- und Anlagenbau / Abteilung Betriebswirtschaft
1
Verlag Dr. Kovač
1
Verlag Franz Vahlen
1
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Published in...
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Journal of business research : JBR
32
Industrial marketing management : the international journal for industrial and high-tech firms
27
Journal of strategic marketing
22
SpringerLink / Bücher
21
European journal of marketing : EJM
11
Europäische Hochschulschriften / 5
10
Gabler Edition Wissenschaft
9
Lehrbuch
9
The journal of business & industrial marketing
9
Journal of the Academy of Marketing Science
8
Business horizons
7
International journal of business and globalisation : IJBG
7
California management review
6
International marketing review
6
Springer eBook Collection
6
Strategic management journal
6
AMS review : official publication of the Academy of Marketing Science
5
International entrepreneurship and management journal
5
Journal of business strategy
5
Journal of retailing and consumer services
5
Macquarie economics research papers
5
Marketing intelligence & planning
5
Springer eBook Collection / Business and Economics
5
Springer eBook Collection / Business and Management
5
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
5
Amfiteatru economic : an economic and business research periodical
4
International journal of business excellence
4
International journal of production economics
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal for global business advancement : JGBA
4
Journal of international marketing
4
Management decision : MD
4
Schriften zu Marketing und Management
4
World review of entrepreneurship, management and sustainable development
4
Acta Universitatis Danubius / Oeconomica
3
Asian journal of management cases
3
Baltic journal of management
3
Critical explorations
3
Entrepreneurship research journal : ERJ
3
EuroMed journal of business
3
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Source
All
ECONIS (ZBW)
1,220
USB Cologne (EcoSocSci)
25
USB Cologne (business full texts)
1
EconStor
1
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1
Planung von Marketing-Strategien : die Entwicklung von Marketing-Strategien im strategischen Marketing-Planungsprozess ; eine theoretische Analyse unter besonderer Berücksichtigung...
Müller, Wolfgang
-
1986
Persistent link: https://www.econbiz.de/10000712504
Saved in:
2
Marketing strategy and its correlation with design strategy and design characteristics : an example of consumer electronic industry
Hsu, Yen
- In:
International journal of business and systems research
7
(
2013
)
4
,
pp. 436-451
Persistent link: https://www.econbiz.de/10010253011
Saved in:
3
A value cocreation strategy model for improving product development performance
Hsu, Yen
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 695-715
Persistent link: https://www.econbiz.de/10011564338
Saved in:
4
Der Transfer der Marktorientierung über Hierarchieebenen : eine empirische Mehrebenenuntersuchung
Kraus, Florian
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003752768
Saved in:
5
A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective
He, Hong-wei
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 401-430
Persistent link: https://www.econbiz.de/10009733026
Saved in:
6
Strategic marketing
Kollat, David T.
;
Blackwell, Roger D.
;
Robeson, James F.
-
1972
Persistent link: https://www.econbiz.de/10000042169
Saved in:
7
Organization strategy : a marketing approach
Corey, Edwin Raymond
;
Star, Steven H.
-
1971
Persistent link: https://www.econbiz.de/10001351902
Saved in:
8
Value proposition for designers-VP(d) : a tool for strategic innovation in new product development
Wormald, Paul
- In:
International journal of business environment : IJBE
7
(
2015
)
3
,
pp. 262-280
Persistent link: https://www.econbiz.de/10011534323
Saved in:
9
In pursuit of product modularity : impediments and stimulants
Kamrad, Bardia
;
Schmidt, Glen
;
Ülkü, Sezer
- In:
California management review
59
(
2017
)
4
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011743626
Saved in:
10
Design roadmapping in an uncertain world : implementing a customer-experience-focused strategy
Kim, Euiyoung
;
Beckman, Sara L.
;
Agogino, Alice
- In:
California management review
61
(
2018
)
1
,
pp. 43-70
Persistent link: https://www.econbiz.de/10012175273
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