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Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane - 1998
Persistent link: https://www.econbiz.de/10000628654
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Trade marketing strategies : the partnership between manufacturers, brands and retailers
Randall, Geoffrey - 1994 - 2. ed
Persistent link: https://www.econbiz.de/10000415119
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Strategic brand planning : the way for brands to succeed in the 1990's
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131922
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Marketing aesthetics : the strategic management of brands, identity, and image
Schmitt, Bernd; Simonson, Alex - 1997
Persistent link: https://www.econbiz.de/10000631726
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Essays on competitive analysis : firm strategies and market structure
Jahn, Eric - 2007
Persistent link: https://www.econbiz.de/10003637553
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Flying ahead of the airplane
Taneja, Nawal K. - 2008
Persistent link: https://www.econbiz.de/10003725838
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Zielorientiertes Management von Fußballunternehmen : Konzepte und Begründungen für ein erfolgreiches Marken- und Kundenbindungsmanagement
Schilhaneck, Michael - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003646657
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The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël; Bastien, Vincent - 2009
Persistent link: https://www.econbiz.de/10003739843
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Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
Light, Larry; Kiddon, Joan S. - 2009
Persistent link: https://www.econbiz.de/10003743736
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Engagement journey : Starwood Hotels and Resorts
Barber, Allison; Battista, Mariangela; Clark, Kirsten; … - 2008
Persistent link: https://www.econbiz.de/10003762771