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Fashion clothing : retailers' perspective and business strategies focusing on market segmentation
Rangaswamy, Easwaramoorthy; Periyasamy, Girija; … - In: World review of entrepreneurship, management and … 19 (2023) 1/2, pp. 31-46
Persistent link: https://www.econbiz.de/10013477545
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Freemium marketing : use of demand-side research in market segmentation strategy
Sciglimpaglia, Donald; Raafat, Feraidoon - In: Journal of strategic marketing 30 (2022) 7, pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
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Segmentation and positioning for strategic marketing decisions
Myers, James H. - 1996
Persistent link: https://www.econbiz.de/10000584302
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Service quality, size, and performance of audit firms : consideration of market segments and business strategies
Yang, Yi-Fang; Yang, Lee-Wen; Lee, Min-Ning - In: The international journal of business and finance … 9 (2015) 4, pp. 51-66
Persistent link: https://www.econbiz.de/10011285362
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Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert; Weinstein, Art - In: Journal of strategic marketing 27 (2019) 2, pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
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Market segmentation
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337119
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Strategisches Nischenmanagement : Entstehung und Bearbeitung von Marktnischen
Danner, Marc - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001706399
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Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael (ed.); Plinke, Wulff (ed.) - 2002 - 2. Auflage
Persistent link: https://www.econbiz.de/10001684266
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Strategisches Business-to-Business-Marketing
Kleinaltenkamp, Michael (ed.); Plinke, Wulff (ed.) - 2000
Persistent link: https://www.econbiz.de/10001430313