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~subject:"Strategisches Management"
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Strategisches Management
Marketing
31,497
Marketingmanagement
17,184
Marketing management
16,593
Consumer behaviour
4,083
Theorie
3,972
Theory
3,956
Konsumentenverhalten
3,948
Deutschland
3,370
Germany
2,983
marketing
2,604
Relationship marketing
2,573
Beziehungsmarketing
2,539
USA
2,197
United States
2,010
Brand management
1,982
Markenführung
1,963
Online-Marketing
1,685
Internet marketing
1,647
Marktforschung
1,443
Management
1,425
Innovation
1,368
Werbung
1,354
Unternehmenserfolg
1,251
Firm performance
1,204
Advertising
1,203
Strategic management
1,167
Marketing theory
1,143
Marketingtheorie
1,136
Market research
1,105
Agribusiness
1,104
Social Web
1,061
SME
1,058
Social web
1,058
KMU
1,046
Internationales Marketing
985
International marketing
930
Markenimage
850
Electronic Commerce
848
Economics
847
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31
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Author
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Kotler, Philip
21
Aaker, David A.
19
Bruhn, Manfred
19
Cravens, David W.
17
Meffert, Heribert
16
Piercy, Nigel
15
Tomczak, Torsten
15
Fritz, Wolfgang
13
Kerin, Roger A.
11
Wiedmann, Klaus-Peter
11
Day, George S.
10
Lambin, Jean-Jacques
10
Baker, Michael John
9
Kuß, Alfred
9
Peterson, Robert A.
9
Pfeffermann, Nicole
9
Sabel, Hermann
9
Weiser, Christoph
9
Andreasen, Alan R.
8
Benkenstein, Martin
8
Dichtl, Erwin
8
Diez, Willi
8
Oelsnitz, Dietrich von der
8
Pepels, Werner
8
Proctor, Tony
8
Schaper, Thorsten
8
Lane, Nikala
7
Ryan, Damian
7
Zupancic, Dirk
7
Gilligan, Colin
6
Ibrahim, Essam
6
Krohmer, Harley
6
McDonald, Malcolm
6
Meissner, Hans Günther
6
Percy, Larry
6
Vollert, Klaus
6
Walters, David
6
Ahlert, Dieter
5
Backhaus, Klaus
5
Dannenberg, Holger
5
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Springer Fachmedien Wiesbaden
7
DePaul University / College of Commerce
4
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
4
American Marketing Association
3
College of Commerce <Chicago, Ill.>
3
Deutsche Marketing-Vereinigung
3
IMP Group
3
Information Resources Management Association
3
Chartered Institute of Marketing
2
Duncker & Humblot
2
Edward Elgar Publishing
2
Erich-Schmidt-Verlag
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Institut für Angewandte Sozial- und Wirtschaftsforschung <Wien>
2
Macquarie University / Department of Economics
2
Springer-Verlag GmbH
2
Universität St. Gallen / Institut für Marketing und Handel
2
Verband Deutscher Maschinen- und Anlagenbau / Abteilung Betriebswirtschaft
2
Verband der Hochschullehrer für Betriebswirtschaft
2
W. Kohlhammer GmbH
2
Zentrale Marketingveranstaltung <1987, Frankfurt, Main>
2
AMACOM
1
Berliner Wissenschafts-Verlag
1
Brjanskij gosudarstvennyj techničeskij universitet
1
Campus Verlag
1
Center for Urban & Real Estate Management <Zürich>
1
Chartered Institute of Marketing <London>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <14, 2006, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <19, 2011, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <20, 2012, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <11, 2003, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <13, 2005, Wien>
1
Deutscher Manager-Verband
1
Ekonomická univerzita v Bratislave / Podnikovohospodárskej fakulta
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
1
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SpringerLink / Bücher
36
Journal of business research : JBR
33
Industrial marketing management : the international journal for industrial and high-tech firms
27
Journal of strategic marketing
24
Europäische Hochschulschriften / 5
21
Gabler Edition Wissenschaft
14
European journal of marketing : EJM
12
Lehrbuch
10
Springer eBook Collection / Business and Economics
10
The journal of business & industrial marketing
10
Marktorientierte Unternehmensführung
9
Business horizons
8
Journal of the Academy of Marketing Science
8
International marketing review
7
Springer eBook Collection
7
International entrepreneurship and management journal
6
International journal of business and globalisation : IJBG
6
Schriften zu Marketing und Management
6
Springer eBook Collection / Business and Management
6
Technological economics
6
AMS review : official publication of the Academy of Marketing Science
5
Arbeitspapier / Institut für Marketing, Universität Mannheim
5
Journal of business strategy
5
Journal of retailing and consumer services
5
Macquarie economics research papers
5
Marketing intelligence & planning
5
Marketing-Wissen
5
Schriften zum Marketing
5
World review of entrepreneurship, management and sustainable development
5
Amfiteatru economic : an economic and business research periodical
4
Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V.
4
Asian journal of management cases
4
European journal of international management : EJIM
4
Handbook of research on Asian business
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal for global business advancement : JGBA
4
Journal of international marketing
4
Marketing und Management in der Lebensmittelbranche : Diskussionsbeiträge
4
Scenarios in marketing : from vision to decision
4
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Source
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ECONIS (ZBW)
1,565
USB Cologne (EcoSocSci)
379
USB Cologne (business full texts)
5
EconStor
1
OLC EcoSci
1
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1
Illuminating the e-commerce
marketing
mix : framework development,
marketing
tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Business process automation in Greek telecommunications companies and
marketing
strategies
Katsonis, Nikolaos
;
Sfakianakis, Michael
- In:
International journal of electronic customer …
10
(
2016
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011687957
Saved in:
3
Macrantha Sealant : a positioning strategy
Purandare, Shraddha
- In:
Asian journal of management cases
21
(
2024
)
1
,
pp. 39-47
Persistent link: https://www.econbiz.de/10014634011
Saved in:
4
Technological and market innovation : strategies for product and company development
Nyström, Harry
-
1990
Persistent link: https://www.econbiz.de/10000826808
Saved in:
5
Die
Marketing
-Profis : Jagd der Konzerne nach Märkten und Kunden
Hartig, Hans-Jürgen
;
Heinker, Helge-Heinz
-
1990
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000801168
Saved in:
6
The managers guide to competitive
marketing
strategies
Paley, Norton
-
1989
Persistent link: https://www.econbiz.de/10000764566
Saved in:
7
Journal of strategic
marketing
1993-: Abingdon : Taylor & Francis
;
anfangs: London : …
-
1.1993 -
Persistent link: https://www.econbiz.de/10000547766
Saved in:
8
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
9
Marketing
strategy and management
Baker, Michael J.
;
Baker, Michael John
-
1985
Persistent link: https://www.econbiz.de/10000559830
Saved in:
10
Bankmarketing im Firmenkundengeschäft : von der Strategie zum Kunden
Schmoll, Anton
(
ed.
)
-
1997
Persistent link: https://www.econbiz.de/10000622925
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