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Employer Brand Management : Arbeitgebermarken aufbauen und steuern
Kremmel, Dietmar (ed.); von Walter, Benjamin (ed.) - 2016
Grundlagen des Employer Brand Managements -- Analyse der Ausgangssituation der Arbeitgebermarke -- Entwicklung der Employer Branding-Strategie -- Konzeption des Kommunikationsprogramms -- Employer Brand Controlling.
Persistent link: https://www.econbiz.de/10014020747
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Employer brand management : Arbeitgebermarken aufbauen und steuern
Walter, Benjamin von (ed.); Kremmel, Dietmar (ed.) - 2016
Persistent link: https://www.econbiz.de/10014011840
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Entrepreneurial opportunities : economics and sustainability for future growth
Ratten, Vanessa (ed.) - 2020 - First edition
fundamental to successful entrepreneurship, it is crucial for aspirant entrepreneurs to identify appropriate openings that help … offers a unique blending of multiple theoretical viewpoints which are useful for researchers of entrepreneurship and … entrepreneurs themselves. Enabling the development of both a social and financial view of entrepreneurship, Vanessa Ratten curates a …
Persistent link: https://www.econbiz.de/10012499325
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Entrepreneurial opportunities : economics and sustainability for future growth
Ratten, Vanessa (ed.) - 2020 - First edition
Persistent link: https://www.econbiz.de/10012167500
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From original equipment manufacturing to branding : entrepreneurship, strategic leadership, and Taiwan’s firm transformation
Yan, Ho-don; Chiang, Charlie; Chien, Charles S. - In: International entrepreneurship and management journal 10 (2014) 1, pp. 81-102
Persistent link: https://www.econbiz.de/10010437114
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The influence of key capabilities on brand portfolio-based competitve advantage
Chailan, Claude - In: International journal of trade and global markets 6 (2013) 2, pp. 182-201
Persistent link: https://www.econbiz.de/10009759927
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Can brick-and-mortar retailers successfully become multichannel retailers?
Agnihotri, Arpita - In: Journal of marketing channels : ... distribution … 22 (2015) 1, pp. 62-73
Persistent link: https://www.econbiz.de/10010503347
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The key elements of strategic leadership capabilities to the latecomer firm : the case of RT Mart's success in the Chinese retail industry
Yoon, Jungwon; Suh, Moon-Gi - In: Asia Pacific business review 27 (2021) 1, pp. 29-52
Persistent link: https://www.econbiz.de/10012391983
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Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael; Kaufmann, Hans Rüdiger; Vrontis, … - In: World review of entrepreneurship, management and … 9 (2013) 4, pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
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Measuring the choice of environmental sustainability strategies in creating a competitive advantage
Walsh, Philip R.; Dodds, Rachel - In: Business strategy and the environment 26 (2017) 5, pp. 672-687
Persistent link: https://www.econbiz.de/10011699148