This book blends theory and practice to provide practical knowledge and guidelines to enterprises wishing to understand the importance of managing documents to their operations along with presentation of document content to facilitate business planning and operations support. This book gives...

"Strategic Content Marketing offers a comprehensive guide to plan, create, implement and analyse an effective content marketing strategy in practice. Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples, alongside...

Keine andere technologische oder wirtschaftliche Entwicklung hat die Medienbranche so dramatisch umgewälzt und umgestaltet wie die Digitalisierung - und tut es noch. Diesem Prozess muss sich in besonderer Weise auch die TV-Branche stellen: Als bislang dominanter Anbieter von audiovisuellem...

Introduction: mapping the content marketing territory -- Content marketing : a new and better promise? -- Why content is seen as the solution to current marketing challenges -- Experience economy : brand and customer experience as content enablers -- How content can help build sustainable brands...