, the philosophy of advertising is significantlychanging. Most businesses realize that the dayswhen they relied on three … to standardizedadvertising. Many of them begin to adopt moreindividualized advertising approaches, empowered byInternet … technologies.This book outlines three fundamental strategies of advertising:standardized, targeted, and individua …

covers all key topics including social media, SEO, email marketing, online advertising, online PR and reputation management …The bestselling Understanding Digital Marketing is the ultimate guide to digital marketing. It demonstrates how to …, mobile marketing, and includes new chapters on native content marketing, analytics, building digital channels, digital …

"To survive in today's competitive business environment, marketing professionals must look to develop innovative … business and consumer. This book explores the use of social networking and other online media in marketing communications … consumer social media marketing experiences on brand affect and brand equity / Tugba Orten Tugrul -- Intellectual property …

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