The central role of marketing stems from identifying processes which create value to customers. Therefore, the marketing strategies and plans should be based on relevant frameworks which create and capture value to customers and to the businesses, themselves. The strategic planning involves a...

Institutions and organizations are increasingly using the digital media to communicate with stakeholders on a day-to-day basis and during crises situations. Therefore, this chapter presents a bibliographic analysis on digital corporate communication technologies. The grounded theory’s...

Tourism businesses engage in strategic corporate social responsibility (CSR) when they integrate responsible behaviors in their operational practices (Camilleri, 2015, 2019a; Carroll & Shabana, 2010; Porter & Kramer, 2006, 2011; Van Marrewijk, 2003; Vogel, 2005). Strategic CSR activities may usually improve...

This paper aims at reconsidering knowledge, skills and competencies from a capability perspective while addressing firms' strategic response. This is a one of recent attempts in addressing capabilities from a two dimensional form. Identifying nature of capabilities (knowledge, skills and...

Freann Financial Services Company (FFSL) was established in 2008 to provide finance for equipment acquisition by companies through leasing. Leasing is fundamentally a business arrangement, where the owner of an asset (Lessor) allows another person (Lessee) to have possession and use of the asset...

This paper discusses the use of business simulation games in the strategic management domain. Business simulation games have many attributes of effective learning environments, as suggested by experiential learning theory (ELT) e.g. business simulation games include reflective observation and...

The digital era is changing consistently the previous marketing scenarios and actual issues have to be addressed in order to close the capabilities gap created by digital innovations. Different authors call for theoretical and empirical contributions that cope with the issues brought out by the...

Performance measurement systems (PMS) like the BSC are not strategy neutral. They embed empirical postulates of generic strategic actions (cause-and-effect relationships) driving successful business performance and make specific prescriptions for managerial action. This paper shows that the...

Research topic of study is to discuss system approach in strategic HRM. It assumes system approaches as core of HR strategy. This study presumes that task performance is key to human resource management. Technical field knowledge increases task performance. Society for Human Resources...

For too long, most people who run companies have made a variety of unwarranted but detrimental assumptions about pricing. Changing prices, for example, has been looked upon as an easy, quick and reversible process, and new technologies have only reinforced that way of thinking. Similarly,...