, the philosophy of advertising is significantlychanging. Most businesses realize that the dayswhen they relied on three … to standardizedadvertising. Many of them begin to adopt moreindividualized advertising approaches, empowered byInternet … technologies.This book outlines three fundamental strategies of advertising:standardized, targeted, and individua …

We present a strategic game of pricing and targeted-advertising. Firms can simultaneously target price advertisements … segmentation cannot occur surely. Equilibria exhibit random advertising - to induce an unequal distribution of information in the …