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~subject:"Strategisches Management"
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Strategisches Management
Marketingmanagement
16,326
Marketing management
16,303
Marketing
3,422
Konsumentenverhalten
2,565
Consumer behaviour
2,564
Theory
2,228
Theorie
2,226
Relationship marketing
1,895
Beziehungsmarketing
1,894
Deutschland
1,634
Germany
1,578
Markenführung
1,393
Brand management
1,392
USA
1,274
United States
1,247
Online-Marketing
1,182
Internet marketing
1,144
Unternehmenserfolg
1,051
Firm performance
1,036
Marketingstrategie
975
Strategic management
896
Innovation
868
KMU
779
SME
779
Internationales Marketing
764
International marketing
741
Social Web
699
Social web
699
Marktforschung
698
Werbung
642
Markenimage
622
Brand image
614
Advertising
587
Market research
586
Innovationsmanagement
545
Marketingtheorie
543
Marketing theory
533
Innovation management
526
Lieferantenmanagement
505
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296
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85
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Book / Working Paper
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544
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4
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Sammelwerk
60
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50
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50
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42
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38
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38
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23
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23
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7
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4
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3
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868
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Piercy, Nigel
12
Bruhn, Manfred
9
Kotler, Philip
9
Pfeffermann, Nicole
9
Aaker, David A.
8
Cravens, David W.
8
Day, George S.
8
Tomczak, Torsten
7
Kuß, Alfred
6
Lambin, Jean-Jacques
6
Homburg, Christian
5
Krohmer, Harley
5
Lane, Nikala
5
Narang, Shanker
5
Percy, Larry
5
Ryan, Damian
5
Walters, David
5
Zupancic, Dirk
5
Andreasen, Alan R.
4
Didonet, Simone Regina
4
Emrich, Christin
4
Ford, John B.
4
Hunt, Shelby D.
4
Hülsmann, Michael
4
Ibrahim, Essam
4
Johnson, Jean L.
4
Keller, Kevin Lane
4
Kerin, Roger A.
4
Meissner, Hans Günther
4
Morgan, Neil A.
4
Peterson, Robert A.
4
Proctor, Tony
4
Sabel, Hermann
4
Schaper, Thorsten
4
Weiser, Christoph
4
West, Douglas C.
4
Wiedmann, Klaus-Peter
4
Wiesner, Knut A.
4
Abratt, Russell
3
Adhikari, Atanu
3
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Springer Fachmedien Wiesbaden
4
Information Resources Management Association
3
DePaul University / College of Commerce
2
Duncker & Humblot
2
Erich-Schmidt-Verlag
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Macquarie University / Department of Economics
2
AMACOM
1
American Marketing Association
1
Berliner Wissenschafts-Verlag
1
Chartered Institute of Marketing
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Deutscher Manager-Verband
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Harvard Graduate School of Business Administration
1
Harvard Graduate School of Business Administration / Division of Research
1
IGI Global
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
International Scientific Conference Creative Strategy / Strategy of Creativity: Trends in Creative Marketing Communication <2019, Prag>
1
John Wiley and Sons <Hoboken, NJ>
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Mannheimer Marketing-Seminar <8, 1987>
1
NetLibrary, Inc
1
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
1
RWTH Aachen
1
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Severo-Kavkazskij Federalʹnyj Universitet
1
Springer-Verlag GmbH
1
Universität Augsburg / Lehr- und Forschungsteam Marketing
1
Verband Deutscher Maschinen- und Anlagenbau
1
Verband Deutscher Maschinen- und Anlagenbau / Abteilung Betriebswirtschaft
1
Verlag Dr. Kovač
1
Verlag Franz Vahlen
1
Vserossijskaja Naučno-Praktičeskaja Konferencija Problemy i Perspektivy Razvitija Ėkonomičeskogo i Upravlenčeskogo Potenciala Rossii v XXI Veke <2, 2004, Pensa>
1
W. Kohlhammer GmbH
1
Wiley-VCH
1
Zentrale Marketingveranstaltung <1987, Frankfurt, Main>
1
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Journal of business research : JBR
32
Industrial marketing management : the international journal for industrial and high-tech firms
26
SpringerLink / Bücher
24
Journal of strategic marketing
22
European journal of marketing : EJM
11
Europäische Hochschulschriften / 5
9
Lehrbuch
9
The journal of business & industrial marketing
9
Gabler Edition Wissenschaft
8
Journal of the Academy of Marketing Science
8
Business horizons
7
International entrepreneurship and management journal
6
International journal of business and globalisation : IJBG
6
International marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
Journal of business strategy
5
Macquarie economics research papers
5
Marketing intelligence & planning
5
Springer eBook Collection
5
Springer eBook Collection / Business and Economics
5
Springer eBook Collection / Business and Management
5
Amfiteatru economic : an economic and business research periodical
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal for global business advancement : JGBA
4
Journal of international marketing
4
Journal of retailing and consumer services
4
Marktorientierte Unternehmensführung
4
Neue betriebswirtschaftliche Forschung : Nbf
4
Schriften zu Marketing und Management
4
World review of entrepreneurship, management and sustainable development
4
Acta Universitatis Danubius / Oeconomica
3
Asian journal of management cases
3
Baltic journal of management
3
Critical explorations
3
Entrepreneurship research journal : ERJ
3
EuroMed journal of business
3
European journal of international management : EJIM
3
Faculty & research / Insead : working paper series
3
International journal of hospitality management
3
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ECONIS (ZBW)
1,130
USB Cologne (EcoSocSci)
24
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1
Expert systems in strategic market management : modeling in strategic market management
Walden, Pirkko
-
1990
Persistent link: https://www.econbiz.de/10000800332
Saved in:
2
Die Marketing-Profis : Jagd der Konzerne nach Märkten und Kunden
Hartig, Hans-Jürgen
;
Heinker, Helge-Heinz
-
1990
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000801168
Saved in:
3
Strategic market management : modelling with expert systems
Walden, Pirkko
-
1991
Persistent link: https://www.econbiz.de/10000805370
Saved in:
4
Strategic market analysis : top-down and bottom-up approaches
Day, George S.
-
1980
Persistent link: https://www.econbiz.de/10000767762
Saved in:
5
Developing business strategies
Aaker, David A.
-
1988
-
2. ed.
Persistent link: https://www.econbiz.de/10000780716
Saved in:
6
The managers guide to competitive marketing strategies
Paley, Norton
-
1989
Persistent link: https://www.econbiz.de/10000764566
Saved in:
7
Journal of strategic marketing
1993-: Abingdon : Taylor & Francis
;
anfangs: London : …
-
1.1993 -
Persistent link: https://www.econbiz.de/10000547766
Saved in:
8
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
9
Marketing strategy and management
Baker, Michael J.
;
Baker, Michael John
-
1985
Persistent link: https://www.econbiz.de/10000559830
Saved in:
10
Zero-Migration : ein kundenorientiertes Konzept der strategischen Unternehmensführung
Stahl, Heinz K.
-
1996
Persistent link: https://www.econbiz.de/10000560787
Saved in:
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