strategy are key drivers of integrated corporate communication, and they serve to build stakeholder trust, loyalty and …Purpose This paper aims to operationalise and juxtapose variables related to identity, strategy and communications, and … then examine the impact of such integration on organisational stakeholders’ trust, loyalty and commitment by using …

strategy and performance. In doing so, we develop two forms of communication: fit and distraction. Fit refers to the congruence … between external communication and strategy, while distraction implies the external communication of an alternative strategy … quality differentiation strategy. External communication is generally shown to increase the effects of a quality strategy on …

theories of communication, strategy, propaganda, and the public sphere. Chapters further explore strategic communication from a …. Dialogue as a tool of strategic communication? / Michael L. Kent -- 7. From strategy to strategizing / Ib T. Gulbrandsen and … through corporate communications / Ansgar Zerfass and Jeanne Link -- 18. Crisis communication as strategic communication …