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Analyzing user sentiment in social media : implications for online marketing strategy

Micu, Adrian; Micu, Angela Eliza; Geru, Marius; … - In: Psychology & marketing 34 (2017) 12, pp. 1094-1100

Persistent link: https://www.econbiz.de/10011788866

Achieving the next level of growth through competitive intelligence practices : an exploratory study of Romanian offshore technology service providers

Samtani, Mukta; Capatina, Alexandru - In: Analele Universităţii Dunărea de Jos Galaţi / 1 18 (2012) 3, pp. 15-20

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Achieving the next level of Growth through Competitive Intelligence Practices:An Exploratory Study of Romanian Offshore Technology Service Providers

SAMTANI, Mukta; CAPATINA, Alexandru - In: Economics and Applied Informatics (2012) 3, pp. 15-20

The paper explores the tool of Competitive Intelligence (CI) as an effective method of building one’s capability and focus and illustrates the benefits of gathering competitive intelligence by applying it on the top technology services firms in India. These results are then analysed in the...

Persistent link: https://www.econbiz.de/10010607659

Designing Growth Strategies for Romanian Offshore Outsourcing Vendors: Deploying Competitive Intelligence from Indian Software Industry

SAMTANI, Mukta; CAPATINA, Alexandru - In: Risk in Contemporary Economy (2012), pp. 201-206

The paper aims to derive growth strategies for three Romanian software developers involved in offshore outsourcing, by deploying competitive intelligence on the top offshore players from India. The paper revolves around two key assumptions. One is that Romanian companies are growing the way...

Persistent link: https://www.econbiz.de/10010743156