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~subject:"Structural equation model"
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Structural equation model
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Vergleichende Werbung für die Positionierung neuer Marken : Untersuchung der Werbewirkung mittels Strukturgleichungsanalyse
Kramer, Robert
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2017
Persistent link: https://www.econbiz.de/10011570378
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Vergleichende Werbung für die Positionierung neuer Marken : Untersuchung der Werbewirkung mittels Strukturgleichungsanalyse
Kramer, Robert
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2017
Positionierung neuer Marken in Konsumgütermärkten -- Forschungsstand zur vergleichenden Werbung -- Analyse der Werbewirkung vergleichender Werbung in drei Produktkategorien -- Vergleichsintensität vergleichender Werbung.
Persistent link: https://www.econbiz.de/10014018473
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