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Audience responses to product placement and its regulations : focusing on regulatory conditions in the United States and Korea
Lee, Mina; Kim, Kyongseok; King, Karen Whitehill - In: Journal of international consumer marketing 24 (2012) 4, pp. 275-290
Persistent link: https://www.econbiz.de/10009717325
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Mobile business retailing : driving experiential learning on campus
Fischbach, Sarah; Guerrero, Veronica - In: Journal of marketing education : JME 40 (2018) 1, pp. 56-65
Persistent link: https://www.econbiz.de/10011868414
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Transformation of Z-generation in the context of globalization and place marketing : the case of Hungarian students
Agnes, Urbanne Treutz - In: SocioEconomic challenges : SEC 4 (2020) 1, pp. 28-35
Persistent link: https://www.econbiz.de/10012295241
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Millennials alumni and donor behaviour : an insight from management-based university in Malaysia
Hasnizam Shaari; Phoon Lee Yong; Salniza Md. Salleh; … - In: International journal of applied management science 11 (2019) 4, pp. 352-369
Persistent link: https://www.econbiz.de/10012160433
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Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith; Babiak, Katherine; Tingle, Jacob K.; … - In: International journal of sport management and marketing … 23 (2023) 6, pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
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Employer branding approach and student preferences of employer in Campus Placements
Pavitra, K. H. - In: The IUP journal of brand management : IJBRM 15 (2018) 4, pp. 30-46
Persistent link: https://www.econbiz.de/10011987794
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Fair student placement
Alcalde, José; Romero-Medina, Antonio - In: Theory and decision : an international journal for … 83 (2017) 2, pp. 293-307
Persistent link: https://www.econbiz.de/10011781772
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Employer Branding Approach and Student Preferences of Employer in Campus Placements
Pavitra, K H - 2019
The process of recruitment and selection of students by companies on college campuses in India, commonly known as … students on a campus signing up for the recruitment and selection process of the recruiter depends on the students' impression …
Persistent link: https://www.econbiz.de/10012871084
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Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane; Melewar, T. C.; Bang, Nguyen; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
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Antecedents and consequences of university brand identification
Balaji, M. S.; Roy, Sanjit; Sadeque, Saalem - In: Journal of business research : JBR 69 (2016) 8, pp. 3023-3032
Persistent link: https://www.econbiz.de/10011507896