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Application of marketing mix concept in student recruitment strategies : evidence from University of Novi Sad, Serbia
Rodić Lukić, Vesna; Lukić, Nemanja - In: Megatrend revija 13 (2016) 3, pp. 183-202
Persistent link: https://www.econbiz.de/10011931110
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What it takes to be a superior college president : transform your institution into a learning organization
Friedman, Hershey H.; Kass-Shraibman, Frimette - In: The learning organization : TLO ; the international … 24 (2017) 5, pp. 286-297
Persistent link: https://www.econbiz.de/10011811721
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Social media's use in postgraduate students' decision-making journey : an exploratory study
Galan, Mianda; Lawley, Meredith; Clements, Michael P. - In: Journal of marketing for higher education 25 (2015) 2, pp. 287-312
Persistent link: https://www.econbiz.de/10011497301
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High on emotion! : perceived value : influencing decision-making processes at international student recruitment trade shows
Gottlieb, Udo Rainer; Beatson, Amanda - In: Journal of marketing for higher education 28 (2018) 2, pp. 282-297
Persistent link: https://www.econbiz.de/10011944601
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How to connect with your best student prospects : saying the right things, to the right students, in the right media
Goodrich, Kendall; Swani, Kunal; Munch, James M. - In: Journal of marketing communications 26 (2020) 4, pp. 434-453
Persistent link: https://www.econbiz.de/10012203484
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The role of research reputation in choosing a UK business school and the contrasting perspectives of students and research leaders
Sirkeci, Ibrahim; O'Leary, Simon - In: The international journal of management education 20 (2022) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10013383726
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Where do colleges advertise? : demographic targeting by US colleges
Riegg Cellini, Stephanie; Chaudhary, Latika - In: Economics of education review 94 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014425722
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Relationship between entry grades and attrition trends in the context of higher education : implication for open innovation of education policy
Cherian, Jabcob; Jacob, Jolly; Qureshi, Rubina; Gaikar, … - In: Journal of open innovation : technology, market, and … 6 (2020) 4/199, pp. 1-17
Student retention has emerged as a significant and expensive challenge for higher education institutes worldwide. Although several studies have been conducted on increasing student numbers and diversity in higher education institutes, studies on the relationship between student retention and...
Persistent link: https://www.econbiz.de/10012414728
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South African student retention during 2020 : evidence from system-wide higher education institutional data
Branson, Nicola; Whitelaw, Emma - In: The South African journal of economics 92 (2024) 1, pp. 9-30
Persistent link: https://www.econbiz.de/10014535224
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South African student retention during 2020 : evidence from system wide higher education institutional data?
Branson, Nicola; Ranchhod, Vimal; Whitelaw, Emma - 2023
Persistent link: https://www.econbiz.de/10014365078