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Buying search, buying students : how elite U.S. institutions employ paid search to practice academic capitalism online
Taylor, Z. W.; Bicak, Ibrahim - In: Journal of marketing for higher education 30 (2020) 2, pp. 271-296
Persistent link: https://www.econbiz.de/10012312400
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I have to choose this university : understanding perceived usefulness of Word of Mouth (WOM) in choosing universities among students of higher education
Amani, David - In: Services marketing quarterly 43 (2022) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10012801852
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Influence of front-desk staff service quality on students’ affective commitment, trust, and Word-of-Mouth in higher education
Muhammad Asif Qureshi; Raza, Syed Ali; Kolachi, Ishtiaq … - In: Asian Academy of Management journal 27 (2022) 1, pp. 29-60
Private universities are growing in the present era. The enrollment ratio is also getting high, and universities are … putting efforts to attract more students. Hence, it is essential to provide students with the best quality services as it … quality on word-of-mouth through the mediating effect of students' affective commitment and students' trust. An online …
Persistent link: https://www.econbiz.de/10013438628
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Antecedents of brand trust in online tertiary education : a tri-nation study
Chung, Kim-choy - In: Journal of global scholars of marketing science : … 22 (2012) 1, pp. 24-44
Persistent link: https://www.econbiz.de/10010405833
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Social media's use in postgraduate students' decision-making journey : an exploratory study
Galan, Mianda; Lawley, Meredith; Clements, Michael P. - In: Journal of marketing for higher education 25 (2015) 2, pp. 287-312
Persistent link: https://www.econbiz.de/10011497301
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Personalizing Twitter communication : an evaluation of "rotation-curation" for enhancing social media engagement within higher education
Condie, Jenna Marie; Ayodele, Ivett; Chowdhury, Sabirah; … - In: Journal of marketing for higher education 28 (2018) 2, pp. 192-209
Persistent link: https://www.econbiz.de/10011944570
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Use of pinterest to promote teacher-student relationships in a higher education computer information systems course
Amer, Beverly; Amer, T. S. - In: Journal of the Academy of Business Education : JABE 19 (2018), pp. 132-141
Persistent link: https://www.econbiz.de/10011877009
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Advertising online by educational institutions and students' reaction : a study of Malaysian Universities
Muhammad Tahir Jan; Djihane Ammari - In: Journal of marketing for higher education 26 (2016) 2, pp. 168-180
Persistent link: https://www.econbiz.de/10011618646
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Online or University Education
Paksoy, H. B. - 2009
. Will that behavior also just as easily transfer to the political will of higher authority, to induce the Students to …
Persistent link: https://www.econbiz.de/10014199919
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Online or University Education
Paksoy, H. B. - 2009
. Will that behavior also just as easily transfer to the political will of higher authority, to induce the Students to …
Persistent link: https://www.econbiz.de/10014199922