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Persistent link: https://www.econbiz.de/10011854359

Viswanathan, Madhu - In: Product and market development for subsistence marketplaces, (pp. 21-57). 2007

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Viswanathan, Madhu - In: Journal of management education : a publication of the … 36 (2012) 3, pp. 389-427

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Rosa, Jose Antonio (ed.); Viswanathan, Madhu (contributor) - 2007 - 1. ed.

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Viswanathan, Madhu; Rosa, Jose Antonio - In: Product and market development for subsistence marketplaces, (pp. 1-17). 2007

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Viswanathan, Madhu; Rosa, Jose Antonio - In: Journal of business research : JBR 63 (2010) 6, pp. 535-537

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Weidner, Kelly L.; Rosa, Jose Antonio; Viswanathan, Madhu - In: Journal of business research : JBR 63 (2010) 6, pp. 559-569

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Viswanathan, Madhu; Sridharan, Srinivas; Ritchie, Robin - In: Journal of business research : JBR 63 (2010) 6, pp. 570-581

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Viswanathan, Madhu; Seth, Anju; Gau, Roland; … - In: Journal of macromarketing : examining the interactions … 29 (2009) 4, pp. 406-425

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Viswanathan, Madhu; Yassine, Ali; Clarke, John - In: The journal of product innovation management : an … 28 (2011) 4, pp. 558-569

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