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~subject:"Subsistenzwirtschaft"
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Subsistenzwirtschaft
Subsistence economy
32
Consumer behaviour
28
Konsumentenverhalten
28
India
17
Indien
17
Market research
14
Marktforschung
14
Developing countries
12
Entwicklungsländer
12
Analphabetismus
10
Entrepreneurship
10
Illiteracy
10
USA
10
United States
10
Entrepreneurship approach
9
Poverty
8
Armut
7
Messung
7
Nachhaltige Entwicklung
7
Sustainable development
7
Theorie
7
Theory
7
poverty
7
Marketing management
6
Marketingmanagement
6
Measurement
6
Armutsbekämpfung
5
Business start-up
5
Experiment
5
Poverty reduction
5
Product information
5
Produktinformation
5
Unternehmensgründung
5
subsistence marketplaces
5
Feldforschung
4
Field research
4
Low income
4
Marketing
4
Niedrigeinkommen
4
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Undetermined
11
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1
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Article
29
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3
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Article in journal
28
Aufsatz in Zeitschrift
28
Collection of articles of several authors
4
Sammelwerk
4
Aufsatz im Buch
2
Aufsatzsammlung
2
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2
Conference proceedings
1
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1
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Language
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English
32
Author
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Viswanathan, Madhu
32
Venugopal, Srinivas
6
Rosa, Jose Antonio
5
Sridharan, Srinivas
5
Gau, Roland
3
Jung, Kiju
3
Sreekumar, Arun
3
Jae, Haeran
2
Khare, Apoorv
2
Ritchie, Robin
2
Varman, Rohit
2
Akareem, Husain Salilul
1
Baskentli, Sara
1
Belk, Russell W.
1
Cai, Sophy
1
Chaturvedi, Avinish
1
Christensen, Lisa Jones
1
Clarke, John
1
Duncan, Ronald
1
Echambadi, Raj
1
Elaydi, Raed
1
Ferdous, Ahmed Shahriar
1
Gallage, H. P. Samanthika
1
Ghoshal, Tanuka
1
Goreczny, Ashley
1
Gupta, Samir
1
Hollebeek, Linda D.
1
Jung, In Woo
1
Karnani, Aneel Gobindram
1
Maltz, Elliot
1
Martin, Diane M.
1
Minefee, Ishva
1
Nakata, Cheryl
1
Ramirez-Grigortsuk, Maria
1
Ringer, Allison
1
Rosa, José da
1
Ruth, Julie A.
1
Seth, Anju
1
Shultz, Clifford J.
1
Subrahmanyan, Saroja
1
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Journal of business research : JBR
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of public policy & marketing
3
Advances in international management
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Product and market development for subsistence marketplaces
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of global marketing
1
Journal of management education : a publication of the Organizational Behavior Teaching Society
1
Journal of teaching in international business
1
Marketing theory
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
32
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1
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1
What the subsistence marketplaces stream is really about : beginning with micro-level understanding and being bottom-up
Viswanathan, Madhu
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1570-1584
Persistent link: https://www.econbiz.de/10011854359
Saved in:
2
Understanding product and market interactions in subsistence marketplaces : a study in South India
Viswanathan, Madhu
- In:
Product and market development for subsistence marketplaces
,
(pp. 21-57)
.
2007
Persistent link: https://www.econbiz.de/10003521937
Saved in:
3
Curricular innovations on sustainability and subsistence marketplaces : philosophical, substantive, and methodological orientations
Viswanathan, Madhu
- In:
Journal of management education : a publication of the …
36
(
2012
)
3
,
pp. 389-427
Persistent link: https://www.econbiz.de/10009553740
Saved in:
4
Product and market development for subsistence marketplaces
Rosa, Jose Antonio
(
ed.
);
Viswanathan, Madhu
(
contributor
)
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003449636
Saved in:
5
Product and market development for subsistence marketplaces : consumption and entrepreneurship beyond literacy and resource barriers
Viswanathan, Madhu
;
Rosa, Jose Antonio
- In:
Product and market development for subsistence marketplaces
,
(pp. 1-17)
.
2007
Persistent link: https://www.econbiz.de/10003521933
Saved in:
6
Understanding subsistence marketplaces : toward sustainable consumption and commerce for a better world
Viswanathan, Madhu
;
Rosa, Jose Antonio
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 535-537
Persistent link: https://www.econbiz.de/10003982071
Saved in:
7
Marketing to subsistence consumers : lessons from practice
Weidner, Kelly L.
;
Rosa, Jose Antonio
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 559-569
Persistent link: https://www.econbiz.de/10003982088
Saved in:
8
Understanding consumption and entrepreneurship in subsistence marketplaces
Viswanathan, Madhu
;
Sridharan, Srinivas
;
Ritchie, Robin
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 570-581
Persistent link: https://www.econbiz.de/10003982089
Saved in:
9
Ingraining product-relevant social good into business processes in subsistence marketplaces : the sustainable market orientation
Viswanathan, Madhu
;
Seth, Anju
;
Gau, Roland
; …
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
4
,
pp. 406-425
Persistent link: https://www.econbiz.de/10003922602
Saved in:
10
Sustainable product and market development for subsistence marketplaces : creating educational initiatives in radical different contexts
Viswanathan, Madhu
;
Yassine, Ali
;
Clarke, John
- In:
The journal of product innovation management : an …
28
(
2011
)
4
,
pp. 558-569
Persistent link: https://www.econbiz.de/10009160911
Saved in:
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