//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Success factor"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
What makes strategy making acr...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Success factor
Brand management
17,664
Erfolgsfaktor
17,656
Markenführung
17,250
Consumer behaviour
8,536
Konsumentenverhalten
8,476
Markenimage
7,248
Brand image
7,156
Markenartikel
5,372
Brand
5,366
Deutschland
4,584
Germany
4,234
Beziehungsmarketing
3,285
Relationship marketing
3,279
Markenpolitik
2,201
Sales promotion
2,033
Social Web
2,006
Social web
2,003
Verkaufsförderung
1,961
Marketingmanagement
1,956
Marketing management
1,922
Online-Marketing
1,900
Theorie
1,865
Internet marketing
1,863
Theory
1,846
Strategisches Management
1,813
Unternehmensgründung
1,732
Unternehmenserfolg
1,708
Business start-up
1,612
USA
1,612
United States
1,544
Firm performance
1,508
Innovation
1,451
Marketing
1,424
Strategic management
1,424
Werbewirkung
1,356
Advertising effects
1,341
Innovationsmanagement
1,321
KMU
1,296
SME
1,289
more ...
less ...
Online availability
All
Undetermined
3,335
Free
1,857
Type of publication
All
Article
8,048
Book / Working Paper
7,573
Journal
2
Type of publication (narrower categories)
All
Article in journal
5,476
Aufsatz in Zeitschrift
5,476
Aufsatz im Buch
2,483
Book section
2,483
Hochschulschrift
1,533
Thesis
1,254
Graue Literatur
1,118
Non-commercial literature
1,118
Case study
771
Fallstudie
771
Arbeitspapier
670
Working Paper
670
Collection of articles of several authors
475
Sammelwerk
475
Ratgeber
391
Aufsatzsammlung
365
Guidebook
314
Bibliografie enthalten
156
Bibliography included
156
Lehrbuch
130
Textbook
111
Handbook
93
Handbuch
93
Konferenzschrift
78
Conference paper
65
Konferenzbeitrag
65
Conference proceedings
49
Collection of articles written by one author
40
Sammlung
40
Forschungsbericht
39
Reprint
39
Interview
38
Systematic review
38
Übersichtsarbeit
38
Fallstudiensammlung
27
Advisory report
26
Gutachten
26
Glossar enthalten
21
Glossary included
21
Einführung
13
more ...
less ...
Language
All
English
9,874
German
5,698
French
38
Italian
32
Spanish
8
Swedish
6
Danish
4
Russian
4
Dutch
3
Polish
3
Portuguese
3
Norwegian
2
Slovak
2
Croatian
1
Indonesian
1
Romanian
1
Serbian
1
Turkish
1
Undetermined
1
more ...
less ...
Author
All
Heinemann, Gerrit
45
Gemünden, Hans Georg
38
Homburg, Christian
35
Wirtz, Bernd W.
27
Bruhn, Manfred
24
Antony, Jiju
22
Fritz, Wolfgang
21
Huber, Frank
21
Kraus, Sascha
20
Kreutzer, Ralf T.
19
Meffert, Heribert
19
Rammer, Christian
19
Ahlert, Dieter
18
Merz, Joachim
16
Schewe, Gerhard
16
Weber, Jürgen
16
Kock, Alexander
15
Bauer, Hans H.
14
Meckl, Reinhard
14
Völckner, Franziska
14
Baumgarth, Carsten
13
Brem, Alexander
13
Ernst, Holger
13
Esch, Franz-Rudolf
13
Keuper, Frank
13
Fritsch, Michael
12
Paic, Peter
12
Schallmo, Daniel
12
Schefczyk, Michael
12
Stock-Homburg, Ruth
12
Werner, Arndt
12
Ahmed, Riaz
11
Cantner, Uwe
11
Evanschitzky, Heiner
11
Frese, Michael
11
Helm, Roland
11
Langner, Tobias
11
Matzler, Kurt
11
Sattler, Henrik
11
Schmidt, Christoph M.
11
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
221
Haufe-Lexware GmbH & Co. KG
40
Springer-Verlag GmbH
36
Verlag Franz Vahlen
28
Wiley-VCH
27
Books on Demand GmbH <Norderstedt>
26
Verlag Dr. Kovač
21
Harvard Business Review Press
20
IGI Global
15
Redline Verlag
15
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
14
Springer Gabler <Firma>
14
Shaker Verlag
12
epubli GmbH
12
Campus Verlag
10
UVK Verlagsgesellschaft mbH
10
National Bureau of Economic Research
9
GABAL-Verlag GmbH
8
Tredition GmbH <Hamburg>
8
De Gruyter Oldenbourg
7
Econ Verlag
7
Edward Elgar Publishing
7
FinanzBuch Verlag
7
Springer International Publishing
7
Zentrum für Europäische Wirtschaftsforschung
7
Erich-Schmidt-Verlag
6
Fachhochschule Reutlingen / European School of Business
6
RWTH Aachen
6
Bundesvereinigung Logistik
5
Center of Market Oriented Product and Production Management
5
Deutschland / Bundeswehr / Universität Hamburg
5
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
5
Friedrich-Schiller-Universität Jena
5
Project Management Institute
5
Rheinisch-Westfälisches Institut für Wirtschaftsforschung
5
Steinbeis-Stiftung für Wirtschaftsförderung
5
W. Kohlhammer GmbH
5
Bertelsmann Stiftung
4
Fraunhofer-Institut für System- und Innovationsforschung
4
Gottfried Wilhelm Leibniz Universität Hannover
4
more ...
less ...
Published in...
All
SpringerLink / Bücher
421
Springer eBook Collection
130
International journal of project management : the journal of The International Project Management Association
123
Gabler Edition Wissenschaft
105
Journal of business research : JBR
85
Harvard business review : HBR
80
Harvard-Business-Manager : das Wissen der Besten
71
Industrial marketing management : the international journal for industrial and high-tech firms
62
Europäische Hochschulschriften / 5
61
Research
58
Springer eBook Collection / Business and Economics
58
International journal of entrepreneurship and small business
48
International journal of business information systems : IJBIS
46
Journal of business economics : JBE
42
International journal of innovation management
41
International journal of productivity and quality management : IJPQM
41
The TQM journal : the international review of organizational improvement
41
The journal of product innovation management : an international publication of the Product Development & Management Association
41
essentials
41
International journal of managing projects in business
39
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
38
Business process management journal
37
Technological forecasting & social change : an international journal
36
Journal of vocational behavior
32
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
32
Entrepreneurship, theory and practice : ET & P
31
Project management journal : PMJ
29
Die Betriebswirtschaft : DBW
28
Gabler-Edition Wissenschaft
28
International journal of enterprise information systems : an official publication of the Information Resources Management Association
28
Business horizons
27
Springer eBook Collection / Business and Management
27
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
27
DUV / Wirtschaftswissenschaft
26
Betriebswirtschaftliche Forschung und Praxis : BFuP
25
Essentials
25
International journal of production research
25
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
25
Betriebswirtschaftslehre für Technologie und Innovation
24
Global business and organizational excellence : a review of research & best practices
24
more ...
less ...
Source
All
ECONIS (ZBW)
15,617
Other ZBW resources
5
RePEc
1
Showing
1
-
10
of
15,623
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How well does advertising work? : generalizations from meta-analysis of brand advertising elasticities
Sethuraman, Raj
;
Tellis, Gerard J.
;
Briesch, Richard A.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 457-471
Persistent link: https://www.econbiz.de/10009161369
Saved in:
2
Does sustainability sell? : the impact of sustainability claims on the success of national brands' new product introductions
Doorn, Jenny van
;
Risselada, Hans
;
Verhoef, Peter C.
- In:
Journal of business research : JBR
137
(
2021
),
pp. 182-193
Persistent link: https://www.econbiz.de/10012665699
Saved in:
3
The branding framework behind Modhesh
Vel, K. Prakash
;
Suhail, Laila Mohamed
- In:
The marketing review
12
(
2012
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10009657291
Saved in:
4
Measuring marketing : 103 key metrics every marketer needs
Davis, John
-
2007
Persistent link: https://www.econbiz.de/10013490251
Saved in:
5
Research on success factors of internet product project management with grounded theory
Wan, Jiangping
;
Ling, Chunyan
;
Liu, Mengyan
- In:
International journal of information systems and change …
12
(
2021
)
3
,
pp. 259-290
Persistent link: https://www.econbiz.de/10012990536
Saved in:
6
Nachhaltige Integration von Marketing und Innovieren : eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
Schaller, Christian
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003355397
Saved in:
7
The dark side of successful knowledge management initiatives
Chua, Alton Y. K.
- In:
Journal of knowledge management
13
(
2009
)
4
,
pp. 32-40
Persistent link: https://www.econbiz.de/10003883187
Saved in:
8
Erfolgsfaktoren von internationalen Construction Joint Ventures in Südostasien
Brockmann, Christian
-
2007
Persistent link: https://www.econbiz.de/10003590802
Saved in:
9
Corporate perception on capital markets : qualitative Erfolgsfaktoren der Kapitalmarktkommunikation
Meckel, Miriam
(
agent
);
Bommer, Kay
(
ed.
)
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003603593
Saved in:
10
Heightened expectations for Information Systems project success : an exploratory study
Gudea, Sorin
;
Ryan, Terry
- In:
International journal of electronic business
5
(
2007
)
4
,
pp. 360-379
Persistent link: https://www.econbiz.de/10003549487
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->