Purpose: Recall can have a critical impact on a companys image and reputation, and is one of the biggest issues for customers. In this study, we take the Event Study approach to analyze the impact of recall on corporate stock prices. In previous works, conflicting conclusions were drawn...

The digitization of commerce has caused fundamental changes in consumer information search and use. With an increasing number of consumers using search engines as an integral component of their online purchase process, online sponsored search markets, such as those provided by Google and Yahoo!,...