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Heinsen, Christian - 2001

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Distribution : planning and control ; managing in the era of supply chain management

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Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen

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Integrated Product and Sales Management in B2B : Developing, Managing and Selling Technology Based Industrial Products Profitably

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Retail and Marketing Channels (RLE Retailing and Distribution)

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. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the … producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and … international retail and marketing channels. It provides a structural overview of the producer-distributor relatio …

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The interplay between sales and marketing expenditures : an econometric approach in the B2B market

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