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New product success in business/industrial markets : a buyer-seller perspective
Wilson, David T. - In: Industrial marketing : a German-American perspective ; …, (pp. 349-367). 1986
Persistent link: https://www.econbiz.de/10003017298
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An integrated model of buyer-seller relationships
Wilson, David T. - In: Handbook of relationship marketing, (pp. 245-270). 2000
Persistent link: https://www.econbiz.de/10001559323
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The essence of business marketing theory, research, and tactics : contributions from the Journal of Business-to-Business Marketing
Lichtenthal, J. David; Mummalaneni, Venkatapparao; … - In: Journal of business-to-business marketing 15 (2008) 2, pp. 91-179
Persistent link: https://www.econbiz.de/10003814676
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Commentary on "The essence of business marketing theory, research and tactics : contributions by the Journal of Business-to-Business Marketing," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.; Uslay, Can; Ndubisi, Nelson Oly - In: Journal of business-to-business marketing 15 (2008) 2, pp. 204-217
Persistent link: https://www.econbiz.de/10003814692