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Inside BAM Racing: rethinking the sponsorship match-up process in "America's fastest-growing sport"
Braunstein, Jessica R.; Newman, Joshua I.; Beissel, Adam S. - In: International journal of sports marketing & sponsorship 9 (2007/08) 3, pp. 219-233
Persistent link: https://www.econbiz.de/10003731350
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The development of new sponsorship deals as new business-to-business services
Athanasopoulou, Pinelopi; Sarli, Elena - In: The journal of business & industrial marketing 30 (2015) 5, pp. 552-561
Persistent link: https://www.econbiz.de/10011339884
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Digital sport marketing
Ratten, Vanessa; Thompson, Ashleigh-Jane - In: Developing digital marketing : relationship perspectives, (pp. 75-86). 2021
Persistent link: https://www.econbiz.de/10012585821
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Assessing the dissolution of horizontal marketing relationships : the case of corporate sponsorship of sport
Jensen, Jonathan A.; Cornwell, T. Bettina - In: Journal of business research : JBR 124 (2021), pp. 790-799
Persistent link: https://www.econbiz.de/10012494023
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More effective sports s ponsorship - combining and integrating key resources and capabilities of international sports events and their major sponsors
Healy, Paul M.; Serafeim, George - 2016
Persistent link: https://www.econbiz.de/10011873223
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Supplier Relationship Management : ein begriffliches und prozessuales Konzept
Fries, Andreas Johannes - 2006
Persistent link: https://www.econbiz.de/10003344354
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The many faces of asset specificity : a critical review of key theoretical perspectives
De Vita, Glauco; Tekaya, Arafet; Wang, Catherine L. - In: International journal of management reviews : IJMR 13 (2011) 4, pp. 329-348
Persistent link: https://www.econbiz.de/10009388205
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The contemporary face of word-of-mouth in B2B contexts : new technologies, practices and challenges
Marder, Ben; Angell, Robert J.; Akarsu, Tugra Nazlil; … - In: Industrial marketing management : the international … 106 (2022), pp. A7-A11
Persistent link: https://www.econbiz.de/10014226198
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Exploring the role of supplier relationship management for sustainable operations : an OR perspective
Sharif, Amir M.; Alshawi, Sarmad; Kamal, Muhammad M.; … - In: Journal of the Operational Research Society : OR 65 (2014) 6, pp. 963-978
Persistent link: https://www.econbiz.de/10010376651
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Does supplier evaluation impact process improvement?
Prasad, Shiva H. C.; Kamath, Giridhar B.; Barkur, … - 2016
The research explores and examines factors for supplier evaluation and its impact on process improvement particularly aiming on a steel pipe manufacturing firm in Gujarat, India. Design/Methodology/approach: The conceptual research framework was developed and hypotheses were stated considering...
Persistent link: https://www.econbiz.de/10011551193