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Consumer response to retailer-supplier brand exclusivity arrangements
Lang, Mark; Hunt, James M. - In: Journal of food products marketing 20 (2014) 2, pp. 115-131
Persistent link: https://www.econbiz.de/10010345583
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Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and brand diffusion
Gölgeci, Ismail; Malagueno, Ricardo; Fearne, Andrew P. - In: Industrial marketing management : the international … 95 (2021), pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
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The influence of a retail store manager in developing frontline employee brand relationship, service performance and customer loyalty
Jung, Jin Ho; Yoo, Jay Jaewon; Arnold, Todd J. - In: Journal of business research : JBR 122 (2021), pp. 362-372
Persistent link: https://www.econbiz.de/10012420421
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Brand loyalty versus store loyalty : consumers' role in determining dependence structure of supplier-retailer dyads
Zhang, Chuang; Zhuang, Guijun; Yang, Zhilin; Zhang, Yang - In: Journal of business-to-business marketing 24 (2017) 2, pp. 139-160
Persistent link: https://www.econbiz.de/10011735914
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Increasing customer purchase intention through product return policies : the pivotal impacts of retailer brand familiarity and product categories
Jeng, Shih-Ping - In: Journal of retailing and consumer services 39 (2017), pp. 182-189
Persistent link: https://www.econbiz.de/10011747783
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Customers' comparative loyalty to retail and manufacturer brands
Broyles, S. Allen; Ross, Robert H.; Davis, Donna; … - In: The journal of product & brand management 20 (2011) 3, pp. 205-215
Persistent link: https://www.econbiz.de/10009231621
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Manufacturer and retailer brands : is strategic coexistance the norm?
Chimhundu, Ranga; McNeill, Lisa S.; Hamlin, Robert P. - In: Australasian marketing journal 23 (2015) 1, pp. 49-60
Persistent link: https://www.econbiz.de/10011284756
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Supply chains in the presence of store brands
Fang, Xiang; Gavirneni, Srinagesh; Rao, Vithala R. - In: European journal of operational research : EJOR 224 (2013) 2, pp. 392-403
Persistent link: https://www.econbiz.de/10009683059
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Should leading brand manufacturers supply private label brands to retailers : calibrating the trade-offs
Milberg, Sandra J.; Cuneo, Andres; Langlois, Catherine C. - In: Industrial marketing management : the international … 76 (2019), pp. 192-202
Persistent link: https://www.econbiz.de/10011990756
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How does manufacturer's self-operating channel interact with platform retailer's e-commerce brand introduction?
Wei, Jie; Xu, Zeling - In: Transportation research / E : an international journal 168 (2022), pp. 1-17
Persistent link: https://www.econbiz.de/10013535825