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Conceptualizing a framework for customer integration during new product development of chemical companies
Elvers, David; Song, Chie Hoon - In: The journal of business & industrial marketing 31 (2016) 4, pp. 488-497
Persistent link: https://www.econbiz.de/10011496547
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Marketing strategy and customer involvement in product development
Svendsen, Mons Freng; Haugland, Sven A.; Grønhaug, Kjell; … - In: European journal of marketing : EJM 45 (2011) 4, pp. 513-530
Persistent link: https://www.econbiz.de/10009010629
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Challenges for product and service providers in open innovation with customers in business-to-business markets
Paasi, Jaako; Lappalainen, Inka; Rantala, Tuija; … - In: International journal of innovation management 18 (2014) 2, pp. 1-27
Persistent link: https://www.econbiz.de/10010374621
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Customer involvement in product development : an industrial network perspective
Laage-Hellman, Jens; Lind, Frida; Perna, Andrea - In: Journal of business-to-business marketing 21 (2014) 4, pp. 257-276
Persistent link: https://www.econbiz.de/10010478072
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Vertical product line extension when online retailers serve as mom-and-pop stores' suppliers
Kuo, Chia-Wei; Xiong, Hui; Chen, Ying-Ju; Chang, Ting-Kai; … - In: Omega : the international journal of management science 122 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014532402
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The role of users and customers in digital innovation : insights from B2B manufacturing firms
Abrell, Thomas; Pihlajamaa, Matti; Kanto, Laura; Vom … - In: Information & management : the internat. journal of … 53 (2016) 3, pp. 324-335
Persistent link: https://www.econbiz.de/10011480556
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The evolution of B2B strategies in the rise of value co-creation and service management
Chowdhury, Naushaba; Balaraman, Pravin; Liu, Jonathan - In: Journal of strategy and management 16 (2023) 4, pp. 708-732
Persistent link: https://www.econbiz.de/10014433014
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From managing customers to joint venturing with customers : co-creating service value in the digital age
Falkenreck, Christine; Wagner, Ralf - In: The journal of business & industrial marketing 37 (2022) 3, pp. 643-656
Persistent link: https://www.econbiz.de/10013165201
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To what extent does a knowledge-intensive business service firm need customer knowledge integrative activities? : the case of DigiCAP
Kim, Jong-Seok - In: International journal of services technology and … 27 (2021) 1/2, pp. 1-22
Persistent link: https://www.econbiz.de/10012503721
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Personalized Recommendation System Design for an Online B2B Platform
Gaur, Vishal; Liu, Xiaoyan - 2022
We formulate the problem of designing a personalized recommendation system for an online business-to-business (B2B) marketplace, propose a method to solve it, and evaluate results using field experiments. In this problem, buyers place requests for quotation (RFQs) to the platform, sellers...
Persistent link: https://www.econbiz.de/10014087708