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Persistent link: https://www.econbiz.de/10009759821

Success factors for Taiwanese contractors collaborating with local Chinese contractors in construction projects

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Co-creation in hotel-disable customer interactions

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BPM for supporting customer relationship and profit decision

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Antecedents of sellers' relationship building efforts in relationship marketing : a case of the telecom sector of Pakistan

Tariq, Beenish; Awan, Hayat Muhammed; Ghouri, Suleman - In: Pakistan journal of commerce and social sciences 8 (2014) 3, pp. 680-695

This research paper attempts to address the issue related to the importance and effectiveness of relationship building efforts made by a seller that are aimed at both acquiring new and retaining existing consumers. The relative importance of different kind of relationship marketing programs is...

Persistent link: https://www.econbiz.de/10011927353