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The effect of perceived value and switching barriers on customer price tolerance in industrial energy markets
García-Acebrón, Constantino; Vázquez Casielles, Rodolfo - In: Journal of business-to-business marketing 17 (2010) 4, pp. 317-335
Persistent link: https://www.econbiz.de/10008856526
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Collaborative manufacturer-distributor relationships : the role of governance, information sharing and creativity
Vázquez Casielles, Rodolfo; Iglesias Argu͏̈elles, Víctor - In: The journal of business & industrial marketing 28 (2013) 8, pp. 620-637
Persistent link: https://www.econbiz.de/10010222180
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Manufacturer-distributor relationships : role of relationship-specific investment and dependence types
Vázquez Casielles, Rodolfo; Iglesias Argu͏̈elles, Víctor - In: The journal of business & industrial marketing 32 (2017) 8, pp. 1245-1260
Persistent link: https://www.econbiz.de/10011802895