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Consumer shopping costs as a cause of slotting fees : a rent-shifting mechanism
Caprice, Stéphane; Schlippenbach, Vanessa von - 2010
retail outlet. If the complementarity effect resulting from shopping costs dominates the original substitution effect, the …
Persistent link: https://www.econbiz.de/10003974483
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The influence of a retail store manager in developing frontline employee brand relationship, service performance and customer loyalty
Jung, Jin Ho; Yoo, Jay Jaewon; Arnold, Todd J. - In: Journal of business research : JBR 122 (2021), pp. 362-372
Persistent link: https://www.econbiz.de/10012420421
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Slotting allowances in a dynamic channel context
Schröder, Arne - 2009
Persistent link: https://www.econbiz.de/10003916640
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Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny; Samudro, Andreas - In: The journal of business & industrial marketing 39 (2024) 2, pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
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Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal; Akbar, Muhammad Imad Ud Din - In: Journal of strategic marketing 31 (2023) 3, pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
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The comparative influence of manufacturer and retailer brands on customers' purchase behavior
Leingpibul, Thaweephan; Broyles, S. Allen; Kohli, Chiranjeev - In: The journal of product & brand management 22 (2013) 3, pp. 208-217
Persistent link: https://www.econbiz.de/10009769841
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Customers' comparative loyalty to retail and manufacturer brands
Broyles, S. Allen; Ross, Robert H.; Davis, Donna; … - In: The journal of product & brand management 20 (2011) 3, pp. 205-215
Persistent link: https://www.econbiz.de/10009231621
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Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and brand diffusion
Gölgeci, Ismail; Malagueno, Ricardo; Fearne, Andrew P. - In: Industrial marketing management : the international … 95 (2021), pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
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Increasing customer purchase intention through product return policies : the pivotal impacts of retailer brand familiarity and product categories
Jeng, Shih-Ping - In: Journal of retailing and consumer services 39 (2017), pp. 182-189
Persistent link: https://www.econbiz.de/10011747783
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Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.; Richards, Keith A.; Calantone, Roger J. - In: Journal of retailing 95 (2019) 2, pp. 130-143
Persistent link: https://www.econbiz.de/10012102968