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One-to-one and one-to-many business relationship marketing : toward a theoretical framework
Niculescu, Mihai; Payne, Collin R.; Krishnan, Vijaykumar - In: Journal of business-to-business marketing 20 (2013) 2, pp. 51-64
Persistent link: https://www.econbiz.de/10009760639
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A sales approach to key account management (KAM) : toward a unified view of KAM deployment and operationalization
Fazli-Salehi, Reza; Torres, Ivonne M.; Zúñiga, Miguel … - In: Services marketing quarterly 42 (2021) 3/4, pp. 234-252
Persistent link: https://www.econbiz.de/10012650015
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Is love extendable to relationship marketing and supply chain management?
Madadi, Rozbeh; Torres, Ivonne M.; Zúñiga, Miguel Ángel - In: Services marketing quarterly 43 (2022) 3, pp. 374-388
Persistent link: https://www.econbiz.de/10013352810