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Marketing as value co-creation through network interaction and resource integration

Gummesson, Evert; Mele, Cristina - In: Journal of business market management : jbm 4 (2010) 4, pp. 181-198

Persistent link: https://www.econbiz.de/10008758135

B2B is not an island!

Gummesson, Evert; Polese, Francesco - In: The journal of business & industrial marketing 24 (2009) 5/6, pp. 337-350

Persistent link: https://www.econbiz.de/10009524514

B2B is Not an Island

Gummesson, Evert - 2012

Persistent link: https://www.econbiz.de/10013116667

Value innovation in B2B : learning, creativity, and the provision of solutions within Service-Dominant Logic

Mele, Cristina - In: Journal of customer behaviour 8 (2009) 3, pp. 199-220

Persistent link: https://www.econbiz.de/10003886074

Customer-to-customer interaction in service development : a many-to-many approach

Gummesson, Evert - In: Involving customers in new service development, (pp. 77-97). 2006

Persistent link: https://www.econbiz.de/10003593202

Productivity, quality and relationship marketing in service operations : a revisit in a new service paradigm

Gummesson, Evert - In: International journal of contemporary hospitality management 26 (2014) 5, pp. 656-662

Persistent link: https://www.econbiz.de/10010395540

From relationship marketing to total relationship marketing and beyond

Gummesson, Evert - In: The journal of services marketing 31 (2017) 1, pp. 16-19

Persistent link: https://www.econbiz.de/10011615616

Service Logic, Value Co-Creation and Networks : Three Dimensions Fostering Inter-Organizational Relationships: Competitiveness in the Boating Industry

Polese, Francesco - 2012

Service Economy markets are emerging globally as increasingly interconnected (Levitt, 1981), dynamic and continuously developing.A growing number of services in all production sectors can be detected, and the classical dichotomy between goods and services is disintegrating and losing...

Persistent link: https://www.econbiz.de/10013114344

A4A relationships

Polese, Francesco; Pels, Jaqueline; Tronvoll, Bård; … - In: Journal of service theory and practice : JSTP 27 (2017) 5, pp. 1040-1056

Persistent link: https://www.econbiz.de/10011797949