Market segmentation has always been seen as a critical marketing decision area for all organization pursuing marketing and strategic planning to manage their businesses. Accordingly, it has received considerable attention by academic researchers since its conception by Smith (1956). Segmentation...

COVID-19 is not just a public health crisis. Its economic fallout is tremendous and still unknown. During and post-COVID, the business will not be as usual. Disaster and recovery management literature provides for ways of working through a crisis including recovery and preparedness. This article...