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Strategic use of social media within business-to-business (B2B) marketing : a systematic literature review

Cartwright, Severina; Liu, Hongfei; Raddats, Chris - In: Industrial marketing management : the international … 97 (2021), pp. 35-58

Persistent link: https://www.econbiz.de/10013206306

Influencer marketing within business-to-business organisations

Cartwright, Severina; Liu, Hongfei; Davies, Iain A. - In: Industrial marketing management : the international … 106 (2022), pp. 338-350

Persistent link: https://www.econbiz.de/10014226525

Customer Categorization, Relational Justice and SME Performance in Supermarket Supply Chains

Malagueño, Ricardo - 2019

The purpose of this research is to examine the impact of perceived relational justice on the relationship between key customer categorization and performance of small food and drink producers in supermarket supply chains. Survey data is derived from a sample of (small-scale) suppliers of local...

Persistent link: https://www.econbiz.de/10012893152

Theorizing the dark side of business-to-business relationships in the era of AI, big data, and blockchain

Gligor, David M.; Pillai, Kishore Gopalakrishna; … - In: Journal of business research : JBR 133 (2021), pp. 79-88

Persistent link: https://www.econbiz.de/10012590283

Knowledge sharing dynamics in international subcontracting arrangements : the case of Finnish high-tech SMEs

Ahokangas, Petri; Haapanen, Lauri; Golgeci, Ismail; … - In: Journal of international management 28 (2022) 1, pp. 1-16

Persistent link: https://www.econbiz.de/10013207534

Favor reciprocity, innovation and inefficiency : the double-edged sword of business-to-business wasta relations

AlHussainan, Omar; Guo, Ying; Rammal, Hussain; Tang, Ryan W. - In: The journal of business & industrial marketing 38 (2023) 5, pp. 1203-1214

Persistent link: https://www.econbiz.de/10014276761

Impression management and leadership in failing or failed business-to-business firms during and post-COVID-19 : empirical insights from Africa

Alo, Obinna; Ali, Imran; Zahoor, Nadia; Arslan, Ahmad; … - In: Industrial marketing management : the international … 113 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014433592

Achieving resilience through knowledge management practices and risk management culture in agri-food supply chains

Ali, Imran; Golgeci, Ismail; Arslan, Ahmad - In: Supply chain management 28 (2023) 2, pp. 284-299

Persistent link: https://www.econbiz.de/10014286683