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Business-to-business (industrial) marketing ethics
Brennan, Ross - In: The SAGE handbook of marketing ethics, (pp. 238-247). 2021
Persistent link: https://www.econbiz.de/10012306064
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Trust in cross-cultural b2b financial service relationships : the role of shared values
Houjeir, Roudaina; Brennan, Ross - In: Journal of financial services marketing : JFSM 21 (2016) 2, pp. 90-102
Persistent link: https://www.econbiz.de/10011537492
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Improving relevance in B2B research : analysis and recommendations
Brennan, Ross; Tzempelikos, Nektarios; Wilson, Jonathan - In: The journal of business & industrial marketing 29 (2014) 7/8, pp. 601-609
Persistent link: https://www.econbiz.de/10010422023
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Business-to-business marketing
Brennan, Ross; Canning, Louise; McDowell, Raymond - 2006
Persistent link: https://www.econbiz.de/10003371678
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Price-setting in business-to-business markets
Brennan, Ross; Canning, Louise; McDowell, Raymond - In: The marketing review 7 (2007) 3, pp. 207-234
Persistent link: https://www.econbiz.de/10003538029
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Business-to-business marketing
Brennan, Ross; Canning, Louise; McDowell, Raymond - 2013 - 2nd edition (Online-Ausg.)
Persistent link: https://www.econbiz.de/10013208232
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Business-to-business marketing
Brennan, Ross - 2011 - 2. ed.
Persistent link: https://www.econbiz.de/10013551029