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Customer and supplier involvement in design : the moderating role of incremental and radical innovation capability
Mengüç, Bülent; Auh, Seigyoung; Yannopoulos, Peter - In: The journal of product innovation management : an … 31 (2014) 2, pp. 313-328
Persistent link: https://www.econbiz.de/10010251237
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Bereitstellung von Artikelstammdaten
Becker, Jörg; Winkelmann, Axel; Beverungen, Daniel; … - In: HMD : Praxis der Wirtschaftsinformatik 44 (2007) 258, pp. 45-56
Persistent link: https://www.econbiz.de/10003598055
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Drivers and consequences of business-reference-content (BRC) : the role of narrative transportation in B2B communication
Jung, Chang Mo - In: Journal of business economics and management 22 (2021) 5, pp. 1323-1341
COVID-19 is bringing changes in B2B sales and marketing strategies. Digital interaction with potential customers has become more critical. Business-reference content (BRC) is the most shared content, mainly using narrative format, available to potential customers through digital touchpoints....
Persistent link: https://www.econbiz.de/10013256737
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B2B content marketing for professional services : in-person versus digital contacts
Wang, Wei-Lin; Malthouse, Edward Carl; Calder, Bobby J.; … - In: Industrial marketing management : the international … 81 (2019), pp. 160-168
Persistent link: https://www.econbiz.de/10012107704
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Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna; Mero, Joel; Munnukka, Juha; Zimmer, Marcus; … - In: Industrial marketing management : the international … 118 (2024), pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
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B2B digital content marketing in uncertain situations : a systematic review
Yaghtin, Shahrzad; Safarzadeh, Hossein; Zand, Mehdi Karimi - In: The journal of business & industrial marketing 37 (2022) 9, pp. 1852-1866
Persistent link: https://www.econbiz.de/10013401990
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Does high supply chain integration enhance customer response speed?
Chiang, Ai-hsuan; Chen, Wun-hwa; Wu, Soushan - In: The service industries journal 35 (2015) 1/2, pp. 24-43
Persistent link: https://www.econbiz.de/10010491820
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Towards concurrent product and supply chain designing : a review of concepts and practices
Ratha, Purna C. - In: International journal of procurement management 7 (2014) 4, pp. 391-406
Persistent link: https://www.econbiz.de/10011279830
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Product quality selection : contractual agreements and supplier competition in an assemble-to-order environment
Altug, Mehmet Sekip; Van Ryzin, Garrett - In: International journal of production economics 141 (2013) 2, pp. 626-638
Persistent link: https://www.econbiz.de/10009731224
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From product design to product, process and domain design capabilities of local tier 2 suppliers : lessons from case studies in Japan, Thailand and China
Akabane, Jun; Tsuchiya, Yasuko; Inoue, Ryuichirou; … - In: International journal of automotive technology and … 17 (2017) 4, pp. 385-408
Persistent link: https://www.econbiz.de/10011854069