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Relationalism in marketing channels and marketing strategy
Paswan, Audhesh K.; Blankson, Charles; Guzman, Francisco - In: European journal of marketing : EJM 45 (2011) 3, pp. 310-333
Persistent link: https://www.econbiz.de/10009010674
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When inter-firm relationship benefits mitigate power asymmetry
Cowan, Kirsten; Paswan, Audhesh K.; Van Steenburg, Eric - In: Industrial marketing management : the international … 48 (2015), pp. 140-148
Persistent link: https://www.econbiz.de/10011346700
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Value of co-creation through knowledge exchange in franchising
Paswan, Audhesh K.; D'Souza, Derrick Eron; Rajamma, Rajasree - In: The journal of services marketing 28 (2014) 2, pp. 116-125
Persistent link: https://www.econbiz.de/10010371840
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B-to-B relationships : a resource, knowledge, and capability (RKC) perspective
Paswan, Audhesh K.; Panda, Swati - In: Industrial marketing management : the international … 91 (2020), pp. 92-99
Persistent link: https://www.econbiz.de/10012421682
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Opportunism, governance structure and relational norms : an interactive perspective
Paswan, Audhesh K.; Hirunyawipada, Tanawat; Iyer, Pramod - In: Journal of business research : JBR 77 (2017), pp. 131-139
Persistent link: https://www.econbiz.de/10011729903
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Bridging the B2C and B2B research divide : the domain of retailing literature
Dant, Rajiv P.; Brown, James R. - In: Journal of retailing 84 (2008) 4, pp. 371-397
Persistent link: https://www.econbiz.de/10003794919
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A comparative longitudinal analysis of theoretical perspectives of interorganizational relationship performance
Palmatier, Robert W.; Dant, Rajiv P.; Grewal, Dhruv - In: Journal of marketing 71 (2007) 4, pp. 172-194
Persistent link: https://www.econbiz.de/10003565709
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Effects of relationship climate, control mechanism, and communications on conflict resolution behavior and performance outcomes
Koza, Karen L.; Dant, Rajiv P. - In: Journal of retailing 83 (2007) 3, pp. 279-296
Persistent link: https://www.econbiz.de/10003515867
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Special issue: franchising and retailing
Dant, Rajiv P. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009380048
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Poisoning relationships : perceived unfairness in channels of distribution
Samaha, Stephen A.; Palmatier, Robert W.; Dant, Rajiv P. - In: Journal of marketing 75 (2011) 3, pp. 99-117
Persistent link: https://www.econbiz.de/10009161335