Fram, Eugene H.; Presberg, Martin L. - In: Journal of Business & Industrial Marketing 8 (1993) 4, pp. 43-51
Reports on an exploratory study (mail survey) of industrial supplier satisfaction with the purchasing partnership … attitudes toward, and expectations from, purchasing partnerships. For some, these partnerships appear to be the only way to … by a purchasing partnership. The major partnership challenges for suppliers are to maintain fair profit margins for …