Introduction to contract manufacturing relationships -- Fundamentals of managing contract manufacturing relationships -- Research access to management of contract manufacturing relationships -- Empirical findings on the management of contract manufacturing relationships 92 -- Findings on the...

Activism seeking to improve labor conditions in global supply chains has led transnational corporations to adopt codes of conduct and monitor suppliers for compliance, but it is unclear whether these formal organizational structures raise labor standards. Drawing on thousands of audits conducted...

Chapter 1 Marketing Environment -- Chapter 2 Marketing Management Planning -- Chapter 3 Segmentation, Targeting And Positioning -- Chapter 4 Product And Packaging Decision -- Chapter 5 Brand Management -- Chapter 6 Consumer Behaviour (B2C and B2B) -- Chapter 7 Supply Chain Management -- Chapter...