Indian demography is one of the most peculiar vis-a-vis to the demography of any other country in world. This brings in major challenge for the success of any FMCG (Fast moving consumer goods) company in enhancing its revenue through enabling efficient coverage of existing set of outlets and...

At the dawn of the twenty-first century it has become increasingly clear, that to remain competitive in today's emerging global markets, companies can no longer depend on their own core strengths to drive marketplace leadership, but must look to their supply chains for new avenues of cost...