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The effects of value chain expanded brand communication on innovation acceptance
Linder, Christian - In: Journal of strategic marketing 23 (2015) 3, pp. 254-272
Persistent link: https://www.econbiz.de/10011300755
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Towards a deeper understanding of the emergence of process innovations : which role do inter-organisational learning and internal knowledge exploitation play?
Linder, Christian; Sperber, Sonja - In: Journal of engineering and technology management : JET-M 53 (2019), pp. 33-48
Persistent link: https://www.econbiz.de/10012118822
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How does a component from a supplier with high reputation for product innovation improve the perception of a final offering? : a process perspective
Linder, Christian; Seidenstricker, Sven - In: European management journal 36 (2018) 2, pp. 288-299
Persistent link: https://www.econbiz.de/10011845802