How does a component from a supplier with high reputation for product innovation improve the perception of a final offering? : a process perspective
Christian Linder, Sven Seidenstricker
| Year of publication: |
April 2018
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|---|---|
| Authors: | Linder, Christian ; Seidenstricker, Sven |
| Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 36.2018, 2, p. 288-299
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| Subject: | Reputation for product innovation | Ingredient branding | Sports innovation | Supply chain management | Strategic partnership | Produktentwicklung | New product development | Lieferkette | Supply chain | Innovation | Firmenimage | Corporate reputation | Reputation | Lieferantenmanagement | Supplier relationship management | Strategische Allianz | Strategic alliance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.emj.2017.05.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011845802