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Green human capital readiness and business performance : do green market orientation and green supply chain management matter?
Tjahjadi, Bambang; Bagus Gde Adhista Agastya; Soewarno, … - In: Benchmarking : an international journal 30 (2023) 10, pp. 3884-3905
Persistent link: https://www.econbiz.de/10014502513
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Green product supply chain contracts considering environmental responsibilities
Hong, Zhaofu; Guo, Xiaolong - In: Omega : the international journal of management science 83 (2018), pp. 155-166
Persistent link: https://www.econbiz.de/10011989171
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The impact of green entrepreneurial orientation, market orientation and green supply chain management practices on sustainable firm performance
Habib, Md. Ahashan; Bao, Yukun; Ilmudeen, Aboobucker - In: Cogent business & management 7 (2020) 1, pp. 1-26
. These findings indicate that organizations should emphasize on GSCM practices in their operations to reap sustainability …
Persistent link: https://www.econbiz.de/10012625787
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Green supply management and green marketing strategy on green purchase intention: SMEs cases
Sugandini, Dyah; Muafi; Susilowati, Christin; Siswanti, Yuni - In: Journal of industrial engineering and management : JIEM 13 (2020) 1, pp. 79-92
Purpose: This study aims to analyze green supply chain management (GSCM) and green marketing strategies (GMS) to green … success of a green marketing strategy. It is expected that SMEs should pay attention to the raw material purchase so that the … performance in the green marketing and business strategies context, where there is still a scarcity of studies in this context …
Persistent link: https://www.econbiz.de/10012178710
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Green and sustainability corporate initiatives : a case of study of goods and services design
Smith, Alan D.; Offodile, Onyebuchi F. - In: International journal of process management and … 6 (2016) 3, pp. 273-299
Persistent link: https://www.econbiz.de/10011625426
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Barriers to the adoption of sustainable standards by consumer goods companies : a conceptual model
Dalmarco, Denise de Abreu Sofiatti; Hamza, Kavita - In: International journal of innovation & sustainable … 16 (2022) 1, pp. 82-108
Persistent link: https://www.econbiz.de/10012695937
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Construction of green marketing model for enterprise development
Yu, Chien-Chung; Liu, Chun-Chu; Zhang, Xiyu - In: The empirical economics letters : a monthly … 19 (2020) 4, pp. 319-325
Persistent link: https://www.econbiz.de/10012596282
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A Path towards a greener future : fostering green supply chain, green marketing and environmental sustainability
Khan, Muhammad R.; Khan, Naveed R.; Tufail, Muhammad M. B. - In: LogForum : elektroniczne czasopismo naukowe z dziedziny … 19 (2023) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10014259017
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Eco-business : a big-brand takeover of sustainability
Dauvergne, Peter; Lister, Jane - 2013
Two experts explain the consequences for the planet when corporations use sustainability as a business tool. …Intro -- Contents -- Acknowledgments -- 1 The Politics of "Big-Brand Sustainability" -- 2 The Eco-Business Setting -- 3 …
Persistent link: https://www.econbiz.de/10012677044
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A conceptual model for driving green purchase among Indian consumers
Trivedi, Prashant - In: Journal of marketing and consumer behaviour in emerging … (2015) 2, pp. 49-59
which marketing can play in promoting sustainability among consumers in India. The factors which are responsible for …Marketing is considered as responsible for increasing consumerism and overuse of limited resources. An endeavour to … promote sustainable consumption is the need of the hour and an answer to growing concerns towards it is required. Marketing …
Persistent link: https://www.econbiz.de/10012116476