Similar Search Results

Coordination of advertising in supply chain management with cooperating manufacturer and retailers

Ghadimi, Saeed; Szidarovszky, Ferenc; Farahani, Reza … - In: IMA journal of management mathematics 24 (2013) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10009716294

Manufacturer's pricing strategy in a two-level supply chain with competing retailers and advertising cost dependent demand

Giri, B. C.; Sharma, S. - In: Economic modelling 38 (2014), pp. 102-111

Persistent link: https://www.econbiz.de/10010418149

Cooperative advertising in a supply chain with retail competition

Karray, Salma; Amin, Saman Hassanzadeh - In: International journal of production research 53 (2015) 1, pp. 88-105

Persistent link: https://www.econbiz.de/10010493956

On a cooperative advertising model for a supply chain with one manufacturer and one retailer

Ahmadi-Javid, Amir; Hoseinpour, Pooya - In: European journal of operational research : EJOR 219 (2012) 2, pp. 458-466

Persistent link: https://www.econbiz.de/10009514309

The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing

Karray, Salma; Martín Herrán, Guiomar - In: International journal of production economics 244 (2022), pp. 1-19

Persistent link: https://www.econbiz.de/10013185374

Modeling co-optimization of an enterprise's production capacity, retail sale and advertising

Yuriy, Sherstennikov; Aleksandr, Yakovenko - In: International journal of economics, finance and … 7 (2019) 4, pp. 125-130

Persistent link: https://www.econbiz.de/10012237754

Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer

Aust, Gerhard; Buscher, Udo - In: Central European journal of operations research : CEJOR … 24 (2016) 1, pp. 127-147

Persistent link: https://www.econbiz.de/10011665769

Advertising and pricing policies in a two-echelon supply chain with a capital-constrained retailer

Yang, Honglin; Chu, Lingling; Wan, Hong - In: RAIRO / Operations research 53 (2019) 4, pp. 1331-1342

Persistent link: https://www.econbiz.de/10012119009

The effect of the alliance between manufacturer and weak retailer on supply chain performance

Zhang, Jianxiong; Lei, Liyan; Lu, Fuxiao; Cui, Lixin - In: IMA journal of management mathematics 29 (2018) 4, pp. 457-487

Persistent link: https://www.econbiz.de/10011974914

Incentive mechanism based on cooperative advertising for cost information sharing in a supply chain with competing retailers

Setak, Mostafa; Ahar, Hajar Kafshian; Alaei, Saeed - In: Journal of industrial engineering international 14 (2018) 2, pp. 265-280

This paper proposes a new motivation for information sharing in a decentralized channel consisting of a single manufacturer and two competing retailers. The manufacturer provides a common product to the retailers at the same wholesale price. Both retailers add their own values to the product and...

Persistent link: https://www.econbiz.de/10011871115

1
2
3
4
5
6
7
8
9
10
Next
Last