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Mapping the intellectual linkage of sustainability in marketing
Tian, Yating; Kamran, Qeis - In: Business and society review : journal of the W. Michael … 128 (2023) 2, pp. 251-274
Persistent link: https://www.econbiz.de/10014304302
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Sustainable environmental performance : the mediating role of green reputation in the choice of green marketing or green demarketing
Wang, Chao-Hung; Juo, Wei-Jr - In: Corporate social responsibility and environmental management 31 (2024) 3, pp. 1756-1768
Persistent link: https://www.econbiz.de/10014531080
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What do we mean by sustainability marketing?
Kemper, Joya A.; Ballantine, Paul W. - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 3/4, pp. 277-309
Persistent link: https://www.econbiz.de/10012178382
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Greening the bottom line : a new scale to discern consumer perceptions of a firm's green orientation
Ramirez, Edward; Moreno, Gabriel; Hadjimarcou, John - In: Journal of consumer marketing 41 (2024) 1, pp. 49-60
Persistent link: https://www.econbiz.de/10014471181
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Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.; Parvatiyar, Atul - In: Journal of macromarketing 41 (2021) 1, pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
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Sustainability marketing strategy : an analysis of recent literature
Kumar, Vinod; Rahman, Zillur; Kazmi, A. A. - In: Global business review 14 (2013) 4, pp. 601-625
Persistent link: https://www.econbiz.de/10010258597
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Marketing ethics, green and sustainable marketing
Gbadamosi, Ayantunji - In: Contemporary issues in marketing : principles and practice, (pp. 185-218). 2019
Persistent link: https://www.econbiz.de/10012134045
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Authentic green marketing : how sustainability influencers advocate for change
Gisler, Julia - In: Marketing Review St. Gallen : die neue … 41 (2024) 5, pp. 26-33
Prejudices about sustainability are widespread. This article shows how sustainability influencers seek to overcome …
Persistent link: https://www.econbiz.de/10015051469
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Relationship between sustainable buying intention and marketing strategies
Salgado-Beltrán, Lizbeth; Subira-Lobera, María E.; … - In: The international journal of management science and … (2014) 12, pp. 18-30
In this paper, we analysed the relationship between sustainable buying intention (SBI) and marketing strategies (price … with marketing strategies and sustainable buying intention, so the price is still a very important factor when purchasing … marketing strategies are assets which have to invest more effort. …
Persistent link: https://www.econbiz.de/10010474530
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Entwicklungsstufen des Nachhaltigkeitsmanagements : von der Betriebs- über die Markt- zur Gesellschaftsorientierung
Meffert, Heribert; Hensmann, Jan - In: Sustainable Marketing Management : Grundlagen und Cases, (pp. 21-35). 2014
Persistent link: https://www.econbiz.de/10010476287