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Industrial marketing management : the international journal for industrial and high-tech firms
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Understanding the feasibility and value of grassroots innovation
Gupta, Shaphali
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10012301287
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Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
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