Sustainability and corporate social responsibility have today become key assets of many successful businesses and corporations. Despite constantly growing environmental awareness, we are still facing the issue of overconsumption in both the textile and fashion industries. This is mainly due to...

The focus of this confirmatory research was on consumer attitudes towards the sustainability of fashion brands and how these attitudes influence their purchasing decisions. The aim was to explore if the gap between attitudes and purchasing behaviour was present within Croatian consumers to the...

Since 2012, significant work has been done with Partner companies and key stakeholders, to design, launch and scale up programs to create a movement to change consumer attitudes and behaviour towards more sustainable lifestyles. The business challenge has been framed around the key question,...