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Enhancing brand equity through sustainability : waste recycling
Gupta, Suraksha - In: Thunderbird international business review 58 (2016) 3, pp. 213-223
Persistent link: https://www.econbiz.de/10011503376
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Public-private partnership as a mechanism to encourage MNEs' contributions to sustainable development goals : insights from Brazilian experience
Bremermann, Leonardo Elizeire; Teplov, Roman; … - In: Sustainable economy and emerging markets, (pp. 32-47). 2020
Persistent link: https://www.econbiz.de/10012242858
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Special issue on integrating marketing and operations for business sustainability
Gupta, Suraksha (contributor) - 2014
Persistent link: https://www.econbiz.de/10010359354
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Business sustainability through successful integration of marketing and operations
Gupta, Suraksha; Rudd, John; Lee, Nick - In: Industrial marketing management : the international … 43 (2014) 1, pp. 3-5
Persistent link: https://www.econbiz.de/10010359392
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Role of big data and social media analytics for business to business sustainability : a participatory web context
Sivarajah, Uthayasankar; Irani, Zahir; Gupta, Suraksha; … - In: Industrial marketing management : the international … 86 (2020), pp. 163-179
Persistent link: https://www.econbiz.de/10012212455
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Innovation in sustainability initiatives through reverse channels
Gupta, Suraksha; Czinkota, Michael R.; Ozdemir, Sena - In: Journal of business-to-business marketing 26 (2019) 3/4, pp. 233-243
Persistent link: https://www.econbiz.de/10012196298